Role-Based Programme
RB0752

Synthesia for Marketing

Master AI Video Campaigns, Brand Systems & Global Content Operations

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced expertise in planning, creating, localising, managing, and optimising AI-powered marketing video programmes with Synthesia.
  • Architect scalable video workflows for campaigns, product marketing, explainers, social content, customer education, and brand communication.
  • Build reusable brand systems using templates, Brand Kits, avatars, voices, visual standards, and structured production processes.
  • Apply multilingual translation, dubbing, interactive experiences, analytics, and iterative optimisation to global marketing campaigns.
  • Establish governed AI-video operations covering strategy, production, review, publishing, measurement, accessibility, brand safety, and responsible AI.

Tools covered

Synthesia AI Video PlatformAI AvatarsCustom AvatarsAI VoicesVoice CloningAI Script GeneratorAI Video AssistantScreen RecorderTemplatesBrand KitsAI DubbingVideo TranslatorMultilingual Video PlayerInteractivityBranchingCTAsVideo AnalyticsLive Collaboration

Who should attend

  • Marketing Managers
  • Marketing Directors
  • Digital Marketing Professionals
  • Content Marketing Managers
  • Brand Managers
  • Campaign Managers
  • Product Marketing Managers
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Creative Operations Professionals
  • Marketing Communications Professionals
  • Social Media Managers
  • Global Marketing Professionals
  • Marketing Operations Leaders

Prerequisites & Participant Readiness

  • Strong understanding of marketing, campaign, or content-development processes
  • Familiarity with brand guidelines, target audiences, campaign objectives, and marketing channels
  • Basic experience creating presentations, digital content, or videos is helpful
  • Understanding of customer journeys and digital marketing metrics is beneficial
  • No professional filming or advanced video-editing expertise required
  • Previous Synthesia experience is helpful but not mandatory
  • Completion of shorter Synthesia programmes is not required

TOC Modules

Concepts
  • Understanding AI video within modern marketing-content ecosystems
  • Evaluating use cases across awareness, consideration, conversion, adoption, and retention
  • Understanding strengths and limitations of avatar-led, screen-led, and mixed-media formats
  • Aligning video strategy with audience, objective, channel, and customer journey
Practical activities
  • Auditing an existing marketing-content portfolio for AI-video opportunities
  • Mapping Campaign Objective → Audience → Video Format → Distribution Channel → KPI
  • Designing an AI-video production strategy for a multi-channel campaign

Scenarios

Global Product Launch Video Campaign

Product Launch Brief → Audience Segmentation → Messaging Architecture → Synthesia Master Video → Product Demo → Brand Review → Channel Variants → Multilingual Localisation → Interactive CTA → Publication → Analytics

Participants create a complete AI-video campaign for a global product launch, producing a consistent master asset and adapting it across audiences, channels, and regions while maintaining brand and governance standards.

Marketing Content Factory for Continuous Campaign Production

Campaign Calendar → Reusable Templates & Brand Kit → AI-Assisted Scripts → Avatar / Voice Production → Review Workflow → Localised Versions → Multi-Channel Publishing → Analytics → Content Optimisation

Participants design a scalable Synthesia-based marketing content operation capable of producing, updating, localising, reviewing, and optimising recurring video assets without rebuilding every campaign from scratch.

## Current Capability Reference

Synthesia currently supports marketing use cases including **product launches, product explainers, campaign content, Brand Kits, reusable templates, live collaboration, easy video updates, and analytics covering views, watch time, engagement, clicks, and drop-off**. ([Synthesia][1])

Current Synthesia capabilities also include **customisable AI avatars, voice cloning, AI dubbing, multilingual video delivery, Brand Kits, analytics, and smart updates for embedded or linked videos**. ([Synthesia][2])

Synthesia interactivity currently supports **clickable buttons, CTAs, branching menus, questions, and quizzes**, with translated interactive versions available through the multilingual video player. ([Synthesia][3])

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