Role-Based Programme
RB0750

Synthesia for Marketing

Create AI-Powered Campaign Videos, Product Stories & Multilingual Content

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Synthesia to create professional marketing videos without traditional filming or studio production.
  • Convert campaign briefs, product information, customer messages, and marketing concepts into structured AI-generated videos.
  • Create consistent campaign content using AI avatars, voices, templates, visuals, and approved brand assets.
  • Produce multilingual and reusable marketing videos for campaigns, product communication, events, and digital channels.
  • Apply brand, factual-accuracy, copyright, accessibility, and human-review controls before publishing AI-generated marketing content.

Tools covered

Synthesia AI Video GenerationAI AvatarsAI VoicesVideo TemplatesAI Script GenerationBrand AssetsScreen RecordingMedia LibraryMultilingual TranslationCaptionsVideo Sharing & Collaboration

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Brand Marketing Professionals
  • Demand Generation Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Social Media Professionals
  • Marketing Operations Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, content, or digital communication
  • Familiarity with campaign briefs, brand guidelines, or product messaging
  • Basic presentation or content-creation skills
  • No professional video-editing or production experience required
  • No previous Synthesia experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its role across modern marketing workflows
  • Understanding avatars, AI voices, scenes, templates, media, and video-generation workflows
  • Identifying use cases across campaigns, product marketing, social content, events, and customer communication
  • Understanding where human creative direction and brand judgement remain essential
Practical activities
  • Exploring the Synthesia workspace and available video-building capabilities
  • Creating a short branded marketing video using an AI avatar and voice
  • Reviewing generated output for message clarity and visual consistency

Scenarios

Campaign Brief to Multi-Channel Marketing Video

Campaign Brief → Audience & Objective → Synthesia Script → Branded AI Video → Marketing Review → Channel Variations → Campaign Distribution

Participants transform a marketing brief into a professional campaign video and adapt the core content for multiple customer-facing channels.

Product Launch to Multilingual Market Content

Product Launch Brief → Value Proposition → Product Story → Synthesia Video → Translation & Localisation → Regional Review → Market-Ready Videos

Participants create a consistent product-launch video and produce localised versions for different markets while maintaining approved messaging and brand standards.

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