Role-Based Programme
RB0749

Synthesia for Marketing

Create Campaign, Product & Brand Videos with AI

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Synthesia can support marketing video creation without traditional filming or production setups.
  • Explore AI avatars, templates, voiceovers, branding, and multilingual video capabilities.
  • Experience converting campaign ideas, product information, and marketing copy into structured video content.
  • Identify practical applications across campaigns, product promotion, social communication, and customer education.
  • Recognise the importance of brand consistency, factual accuracy, audience relevance, and human review.

Tools covered

SynthesiaAI AvatarsAI Video AssistantTemplatesAI VoiceoversVideo TranslationBrand KitCaptionsMedia & Video Sharing

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Brand Managers
  • Social Media Professionals
  • Demand Generation Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative Marketing Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with digital content or brand messaging is helpful
  • Basic presentation and computer skills
  • No professional video-production experience required
  • No previous Synthesia experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its role in modern marketing
  • Exploring avatars, scenes, templates, scripts, voiceovers, and media
  • Identifying suitable marketing use cases for AI video
  • Understanding AI video as part of—not a replacement for—creative strategy
Practical activities
  • Exploring the Synthesia workspace
  • Creating a short sample marketing video

Scenarios

Product Launch to Campaign Video

Product Brief → Key Message → Script → Synthesia Video → Brand Review → CTA → Campaign Asset

Participants transform a product-launch brief into a concise branded marketing video suitable for campaign use.

Campaign Video to Multilingual Market Version

Approved Campaign Video → Translation → Voice / Caption Adaptation → Marketing Review → Localised Video

Participants adapt an approved marketing video for another language or regional audience while preserving core brand messaging.

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