Role-Based Programme
RB0748

Synthesia for Sales & Business Development

Create Personalized Sales Videos, Product Demos & Scalable Sales Enablement

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in creating professional AI-powered sales and business-development videos with Synthesia.
  • Build reusable video workflows for prospecting, account engagement, product demonstrations, proposals, follow-ups, and sales enablement.
  • Apply bulk personalization to create targeted video communication for multiple prospects and accounts at scale.
  • Create multilingual, branded, and interactive sales content for regional and global audiences.
  • Use engagement analytics and structured review processes to improve video effectiveness while maintaining brand and human sales judgement.

Tools covered

Synthesia AI Video PlatformAI AvatarsCustom AvatarsAI VoicesAI Video AssistantScreen RecorderTemplatesBrand KitsBulk PersonalizationVideo TranslationMultilingual Video PlayerInteractive VideoVideo AnalyticsAI Sales Roleplays

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Sales Development Representatives
  • Business Development Representatives
  • Pre-Sales Professionals
  • Sales Enablement Professionals
  • Revenue Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales or business-development processes
  • Familiarity with prospecting, discovery, product presentations, proposals, and follow-ups
  • Basic presentation and business-communication skills
  • Familiarity with CRM or account-management workflows is helpful
  • No professional video-production expertise required
  • No previous Synthesia experience required

TOC Modules

Concepts
  • Understanding AI video across prospecting, sales enablement, product demonstrations, and account communication
  • Understanding avatars, voices, scenes, templates, media, and video structure
  • Identifying where personalized video can add value across the sales cycle
  • Understanding when direct salesperson interaction remains more appropriate than automated video
Practical activities
  • Creating a first sales-focused AI video
  • Selecting an appropriate avatar, voice, template, and visual style
  • Mapping Prospecting → Discovery → Proposal → Follow-Up → Customer Expansion video opportunities

Scenarios

Target Account to Personalized Sales Engagement

Target Account → Account Research → Value Proposition → Synthesia Template → Bulk / Individual Personalization → Personalized Video → Prospect Outreach → Engagement Review → Sales Follow-Up

Participants create a scalable account-based video workflow that transforms prospect information into targeted sales communication while preserving salesperson review and relationship ownership.

Discovery Meeting to Multilingual Solution Proposal

Discovery Insights → Customer Needs → Solution Script → Product Demo → AI Avatar Video → Proposal Summary → Multilingual Version → Customer Review → Analytics → Next Sales Action

Participants turn discovery insights into a customer-specific solution and demonstration video, localize it for relevant stakeholders, and use engagement evidence to inform subsequent sales follow-up.

## Current Capability Reference

Synthesia currently supports **bulk video personalization** using CSV or XLSX files and template variables. Its documentation specifically lists personalizable templates for use cases such as **sales outreach, feature updates, and follow-ups**.

Current sales-enablement capabilities include **AI Video Assistant, screen recording, Brand Kits, interactive video, analytics, customisable avatars, multilingual translation, and integrations with sales-enablement platforms**.

Synthesia also currently offers **AI Sales Roleplays**, enabling sales professionals to practise realistic buyer conversations and objection handling before live customer interactions.

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