Role-Based Programme
RB0747

Synthesia for Sales & Business Development

Create AI Videos for Prospecting, Demos & Sales Engagement

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in creating professional AI videos for sales and business-development activities.
  • Create prospecting, product/service explainer, proposal-support, follow-up, and customer-education videos.
  • Combine AI avatars, voiceovers, screen recordings, product visuals, and branded templates for sales communication.
  • Adapt and localize sales videos for different accounts, industries, regions, and languages.
  • Use engagement analytics and responsible AI practices to improve sales-video effectiveness while retaining human control over commercial messaging.

Tools covered

Synthesia AI Video AssistantAI AvatarsPersonal AvatarsAI VoicesAI Voice CloningAI Screen RecorderBrand KitsTemplatesVideo TranslationMultilingual Video PlayerInteractive CTAsVideo Analytics

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Sales Development Representatives
  • Business Development Representatives
  • Account Executives
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Pre-Sales Professionals
  • Sales Enablement Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales and business-development processes
  • Familiarity with prospecting, presentations, product/service demonstrations, and customer follow-ups
  • Basic understanding of target customers and value propositions
  • Familiarity with presentation or digital-content tools is helpful
  • No professional video-production experience required
  • No previous Synthesia experience required

TOC Modules

Concepts
  • Understanding AI-video creation and its role across the sales cycle
  • Exploring avatars, voices, scenes, templates, visuals, and video-generation concepts
  • Identifying appropriate use cases across prospecting, discovery, demonstration, and follow-up
  • Understanding where salesperson judgement and relationship management remain essential
Practical activities
  • Exploring the Synthesia workspace and video editor
  • Creating a first avatar-led sales video
  • Editing scripts, scenes, layouts, and narration
  • Previewing and reviewing a finished sales video

Scenarios

Personalized Prospecting Video

Target Account → Business Context → Sales Script → Personal / AI Avatar → Branded Video → Meeting CTA → Prospect Outreach

Participants create a concise account-relevant prospecting video that introduces a business challenge, connects it to the offered solution, communicates value, and ends with a clear salesperson-led next step.

Product Demo & Post-Meeting Follow-Up

Customer Requirement → Product Screen Recording → AI Narration → Key Benefits → Personalized Closing → Follow-Up Video

Participants convert a customer requirement into a concise demonstration and follow-up video that reinforces relevant product capabilities and supports continued sales engagement.

## Current Capability Reference

Synthesia currently supports **240+ ready-made AI avatars**, Personal Avatars, voice cloning, branded environments, and avatar-led videos that can be reused across sales and marketing communication. Personal Avatars require consent verification before use.

Its current platform includes **AI Video Assistant, AI Screen Recorder, Brand Kits, Live Collaboration, analytics, Smart Updates, translation, dubbing, and multilingual playback**. Analytics can track metrics such as views, watch time, engagement, and clicks.

Synthesia also supports **interactive CTAs and branching**, while text-to-video content can be translated into **160+ languages**, enabling approved sales assets to be adapted for international audiences without recreating each video from the beginning.

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