Role-Based Programme
RB0746

Synthesia for Sales & Business Development

Create AI-Powered Sales Videos, Prospect Messages & Product Pitches

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Synthesia can support sales prospecting, account engagement, product pitches, follow-ups, and business-development communication.
  • Explore how sales messages and value propositions can be converted into professional AI-generated videos.
  • Create concise prospect-facing videos using AI avatars, voices, visuals, screen demonstrations, and approved brand assets.
  • Recognise opportunities for multilingual and personalised video communication across different accounts and markets.
  • Apply brand, factual-accuracy, privacy, consent, and human-review controls before sharing AI-generated sales content.

Tools covered

Synthesia AI Video GenerationAI AvatarsAI VoicesVideo TemplatesAI Script GenerationBrand AssetsScreen RecordingMultilingual TranslationCaptionsVideo Sharing

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Sales Development Representatives
  • Business Development Representatives
  • Pre-Sales Professionals
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales, prospecting, or business-development activities
  • Familiarity with customer presentations, pitches, outreach, or follow-up communication
  • Basic awareness of company messaging and brand guidelines
  • No professional video-production experience required
  • No previous Synthesia experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its role in sales and business-development communication
  • Understanding AI avatars, voices, scenes, templates, and video-generation workflows
  • Identifying use cases across prospecting, pitches, account engagement, and follow-ups
  • Recognising where salesperson judgement and relationship ownership remain essential
Practical activities
  • Exploring Synthesia through a sample sales-video project
  • Creating a short AI-avatar introduction video

Scenarios

Prospect Research to Personalised Sales Video

Prospect Context → Customer Need → Value Proposition → Synthesia Script → AI Video → Sales Review → Prospect Outreach

Participants create a concise prospect-facing video that communicates a relevant value proposition while keeping customer assumptions and final messaging under salesperson control.

Customer Meeting to Follow-Up Video

Customer Discussion → Key Need → Proposed Solution → Synthesia Video → Internal Validation → Customer Follow-Up → Next Meeting CTA

Participants convert key points from a customer conversation into a professional follow-up video that reinforces the proposed solution and next action.

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