Role-Based Programme
RB0742

Jasper for Marketing

Advanced Brand Intelligence, AI Agents & Scalable Content Operations

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Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced expertise in using Jasper to plan, create, govern, adapt, and optimise marketing content at scale.
  • Architect brand-grounded AI workflows using Jasper IQ, Brand Voice, audience context, Style Guides, and business knowledge.
  • Apply Marketing Agents and structured content pipelines to automate repeatable campaign and content-production workflows.
  • Scale multi-channel, multilingual, personalised, SEO, and GEO/AEO-oriented marketing operations while maintaining brand consistency.
  • Establish enterprise governance, human review, workflow standards, integrations, and quality controls for responsible AI-powered marketing.

Tools covered

Jasper PlatformJasper IQBrand VoiceStyle GuideAudiences & PersonasKnowledge BaseMarketing AgentsCanvasGridContent PipelinesAI StudioImage PipelinesJasper APIsJasper MCPGEO & AI Optimization ([Jasper][1])

Who should attend

  • Marketing Managers
  • Digital Marketing Managers
  • Content Marketing Managers
  • Brand Managers
  • Marketing Operations Managers
  • Campaign Managers
  • Product Marketing Managers
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • SEO & Content Strategy Professionals
  • Marketing Communications Professionals
  • AI Marketing Leads
  • Marketing Automation Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Working knowledge of marketing campaigns, content strategy, branding, or digital marketing
  • Familiarity with audience segmentation, campaign briefs, content production, and performance metrics
  • Basic experience using generative AI for marketing is beneficial
  • Familiarity with CRM, CMS, social, email, analytics, or marketing-workflow platforms is helpful
  • No programming expertise required
  • Previous Jasper training is not required

TOC Modules

Concepts
  • Understanding Jasper as an integrated marketing platform connecting context, agents, workflows, content, and governance
  • Understanding how Jasper IQ, Agents, Canvas, Grid, Pipelines, and integrations work together
Practical activities
  • Mapping a current marketing-production process into Jasper capabilities
  • Configuring a structured workspace for a sample brand and campaign
  • Designing a Jasper-enabled marketing operating model

Scenarios

Global Campaign Brief to Scalable Multi-Channel Execution

Campaign Brief → Jasper IQ → Audience & Brand Context → Marketing Agents → Content Pipeline → Channel Assets → Localisation → Human Approval → Campaign Activation

Participants build a complete campaign-production system that converts an approved strategic brief into consistent, audience-specific assets across multiple channels and markets.

Existing Content Portfolio to GEO-Optimised Growth Engine

Existing Content → Jasper Analysis → Knowledge & Web Context → SEO / GEO Opportunities → Content Refresh → Brand Validation → Publishing Workflow → Performance Review

Participants create a repeatable workflow for refreshing a portfolio of marketing content, improving traditional and AI-search visibility while maintaining factual accuracy and brand governance.

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