Role-Based Programme
RB0741

Jasper for Marketing

Brand-Governed Content, Campaigns & AI-Powered Marketing Workflows

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Jasper for campaign planning, content creation, product marketing, and multi-channel execution.
  • Build brand-governed marketing workflows using Jasper IQ, Brand Voice, Audiences, Style Guides, and approved organisational knowledge.
  • Apply specialised Jasper Agents to create campaign briefs and channel-specific marketing assets.
  • Adapt and repurpose content across web, email, social, advertising, and product-marketing channels.
  • Establish human review, factual validation, brand governance, and responsible AI practices for scalable marketing production.

Tools covered

JasperJasper IQBrand VoiceStyle GuideAudiencesKnowledge BaseVisual GuidelinesCampaign Brief AgentMulti-Channel Campaign AgentSocial Media Campaign AgentEmail Campaign AgentAd Campaign AgentProduct Launch Campaign Agent

Who should attend

  • Marketing Managers
  • Digital Marketing Managers
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Product Marketing Professionals
  • Marketing Communications Professionals
  • Demand Generation Professionals
  • Growth Marketing Professionals
  • Lifecycle Marketing Professionals
  • Social Media Professionals
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and digital campaign concepts
  • Familiarity with content creation, customer audiences, and brand communication
  • Basic experience with campaign briefs or marketing calendars is helpful
  • No technical or programming knowledge required
  • No previous Jasper experience required

TOC Modules

Concepts
  • Understanding Jasper as an AI platform purpose-built for marketing workflows
  • Exploring Jasper IQ, Agents, brand context, and marketing use cases
  • Identifying applications across campaign, content, brand, lifecycle, and product marketing
  • Understanding AI assistance versus marketer ownership and judgement
Practical activities
  • Exploring the Jasper workspace
  • Creating and refining a sample marketing asset
  • Comparing generic AI output with brand-contextualised output

Scenarios

Campaign Brief to Multi-Channel Launch

Business Objective → Jasper IQ → Campaign Brief Agent → Multi-Channel Campaign → Email + Social + Ads + Web → Brand Review → Campaign Launch

Participants transform a marketing objective into a coordinated set of brand-aligned campaign assets while maintaining approved messaging across channels.

Product Launch to Market-Ready Content

Product Information → Knowledge Base → Audience & Positioning → Product Launch Agent → Channel Assets → Factual Validation → Marketing Approval

Participants use Jasper to transform approved product information into consistent launch communications for multiple customer touchpoints.

Related programmes

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Instructor-ledVirtualHybrid

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