Role-Based Programme
RB0740

Jasper for Marketing

Create On-Brand Campaigns, Content & Marketing Workflows with AI

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Jasper for marketing research, planning, content creation, and campaign execution.
  • Configure brand, audience, product, and knowledge context to generate more accurate and consistent marketing content.
  • Create and adapt content across social, email, website, advertising, product marketing, and long-form channels.
  • Apply Jasper Agents and research capabilities to accelerate campaign planning and content development.
  • Build reusable Brand Context → Audience → Content → Review → Scale workflows for marketing teams.

Tools covered

JasperJasper IQBrand VoiceAudiencesKnowledge BaseProduct IQStyle GuideJasper CanvasAgent LibraryResearch AgentJasper Grid

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Social Media Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign processes
  • Familiarity with content, social media, email, website, or digital marketing activities
  • Basic understanding of target audiences and brand communication
  • General awareness of generative AI is helpful
  • No technical or programming expertise required
  • No previous Jasper experience required

TOC Modules

Concepts
  • Understanding Jasper as an AI platform purpose-built for marketing workflows
  • Understanding Jasper IQ, Canvas, Agents, Grid, and project-based work
  • Identifying use cases across content, brand, product, social, lifecycle, and campaign marketing
  • Understanding AI-generated content versus marketer accountability
Practical activities
  • Exploring the Jasper workspace and creating a marketing project
  • Generating a first marketing asset from a structured brief
  • Mapping Campaign Need → Jasper Capability → Marketing Output

Scenarios

Campaign Brief to Multi-Channel Marketing Launch

Campaign Objective → Research Agent → Audience Insight → Jasper IQ → Campaign Messaging → Email + Social + Website Content → Brand Review → Final Assets

Participants develop a campaign from initial research through multi-channel content production while maintaining consistent brand voice, audience relevance, and approved product messaging.

One Product Message to Scaled Audience Variations

Product IQ → Approved Product Information → Multiple Audiences → Jasper Grid → Personalized Content Variations → Style & Brand Validation → Marketing Review

Participants use structured product truth and audience context to generate scalable marketing variations while maintaining brand and factual consistency.

## Current Capability Reference

Jasper IQ currently combines **Brand Voice, Knowledge Base, Audiences, Visual Guidelines, Style Guide, and Product IQ** to provide brand and business context across Jasper workflows. Product IQ is designed to hold approved product information such as claims, differentiators, messaging, and disclaimers.

Jasper's current **Agent Library** includes marketing-specific agents organised across functions, content types, funnel stages, and content processes, while the **Research Agent** supports source-backed research for areas such as competitor analysis, market research, and campaign briefs.

**Jasper Canvas** currently supports project-level context, asset creation, AI-assisted editing, and real-time collaboration, while **Jasper Grid** provides spreadsheet-style no-code workflows for producing personalised and localised marketing content at scale.

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