Role-Based Programme
RB0739

Jasper for Marketing

Create On-Brand Campaign Content with AI

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Jasper supports marketing content creation, campaigns, and brand-aligned communication.
  • Explore AI-assisted creation for emails, social posts, blogs, ads, landing-page copy, and campaign assets.
  • Apply Brand Voice, Audiences, and company knowledge to improve consistency and relevance.
  • Experience content repurposing and multi-channel campaign workflows from a common marketing brief.
  • Recognise the importance of human review for brand claims, factual accuracy, intellectual property, and responsible AI use.

Tools covered

Jasper IQBrand VoiceAudiencesKnowledge BaseJasper ChatCampaign AgentsContent RepurposingJasper Canvas

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Product Marketing Professionals
  • Demand Generation Professionals
  • Growth Marketing Professionals
  • Social Media Professionals
  • Marketing Communications Professionals
  • Copywriters & Content Creators
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and digital-content processes
  • Familiarity with campaign briefs, target audiences, and brand communication
  • Basic writing or content-creation experience is helpful
  • No AI or programming expertise required
  • No previous Jasper experience required

TOC Modules

Concepts
  • Understanding generative AI in marketing and Jasper’s marketing-focused environment
  • Exploring Jasper IQ, Agents, Chat, and content-creation workflows
  • Identifying suitable marketing activities for AI assistance
  • Understanding AI assistance versus marketer-owned strategy and judgement
Practical activities
  • Exploring the Jasper workspace
  • Generating a basic marketing asset from a structured instruction
  • Comparing generic and context-rich outputs

Scenarios

Campaign Brief to Multi-Channel Content

Campaign Brief → Jasper IQ → Brand Voice + Audience + Knowledge → Email + Social + Landing-Page Copy → Marketing Review

Participants transform one approved campaign brief into coordinated assets for multiple channels while maintaining consistent messaging and brand standards.

Long-Form Content to Campaign Assets

Approved Article / Product Content → Jasper → Content Repurposing → Social Posts + Email Copy + Promotional Messaging → Human Review

Participants repurpose existing marketing content into channel-specific assets to reduce repetitive drafting while retaining marketer control over accuracy and final publication.

## Current Capability Reference

Jasper’s current **Jasper IQ** layer combines **Brand Voice, Knowledge Base, Audiences, Style Guide, Product IQ, and visual standards** to provide brand and business context across AI-generated marketing content. Jasper states that this context can be applied across its Canvas, Grid, and Agent workflows.

**Brand Voice** can be created from existing writing examples and applied in Agents, the document environment, and Jasper Chat to maintain more consistent tone and style.

For campaign work, Jasper currently supports turning campaign briefs into coordinated **landing-page, email, advertising, social, and blog-related assets**, while its content-strategy tools support repurposing existing material into additional formats.

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