Role-Based Programme
RB0738

Jasper for Sales & Business Development

AI-Powered Account Messaging, Sales Content & Revenue Enablement

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Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Jasper for prospect research, account messaging, sales content, and business-development communication.
  • Create personalised outreach, follow-ups, pitch content, proposals, and account-specific messaging while maintaining brand consistency.
  • Apply Jasper IQ, Brand Voice, Knowledge Base, and audience context to produce grounded and relevant sales content.
  • Build reusable workflows for prospecting, discovery follow-up, objection handling, proposal preparation, and sales enablement.
  • Apply human validation, factual accuracy, confidentiality, and responsible AI practices across customer-facing sales content.

Tools covered

JasperJasper IQBrand VoiceKnowledge BaseAudiencesMarketing AgentsCanvasGridContent TemplatesAI-Assisted Research & Content Workflows

Who should attend

  • Sales Managers
  • Business Development Managers
  • Enterprise Sales Professionals
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Sales Development Representatives
  • Business Development Representatives
  • Pre-Sales Professionals
  • Sales Enablement Professionals
  • Sales Operations Professionals
  • Revenue Operations Professionals
  • Partnership Managers
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales, prospecting, account management, or business development
  • Familiarity with outreach, discovery meetings, proposals, and customer communication
  • Basic experience with generative AI is helpful
  • Access to approved product, service, brand, and sales information for exercises is recommended
  • No programming expertise required
  • No previous Jasper training required

TOC Modules

Concepts
  • Understanding Jasper as an AI platform for brand-aligned business content
  • Understanding Jasper IQ, Brand Voice, Knowledge Base, Audiences, and reusable workflows
  • Identifying relevant applications across prospecting, account engagement, proposals, and sales enablement
Practical activities
  • Exploring Jasper using a sample sales opportunity
  • Creating a first prospect-facing message from approved company information
  • Comparing generic AI output with brand-grounded Jasper output

Scenarios

Target Account to Personalised Sales Engagement

Target Account → Verified Account Context → Jasper → Stakeholder Priorities → Value Proposition → Personalised Outreach → Sales Review → Customer Engagement

Participants transform approved account intelligence into stakeholder-specific messaging and outreach while keeping final qualification and relationship decisions with the salesperson.

Discovery Meeting to Proposal-Ready Content

Discovery Inputs → Customer Needs → Jasper Analysis → Opportunity Summary → Solution Messaging → Proposal Draft → SME / Sales Review → Customer Follow-Up

Participants convert discovery information into structured opportunity and proposal content while validating technical, commercial, and customer-specific claims before external use.

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