Role-Based Programme
RB0737

Jasper for Sales & Business Development

Personalised Outreach, Sales Content & AI-Assisted Deal Communication

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability to use Jasper for sales outreach, account communication, follow-ups, and sales-enablement content.
  • Create audience-specific messaging while maintaining approved brand voice, positioning, and product information.
  • Apply Jasper to prospect communication, discovery follow-ups, value propositions, proposals, and objection-response preparation.
  • Use approved organisational knowledge to improve consistency and factual accuracy across sales communication.
  • Establish human review for customer claims, pricing, commitments, commercial terms, and externally shared AI-generated content.

Tools covered

JasperJasper IQBrand VoiceAudiencesKnowledge BasePersonalisationEmail ContentCase Study AgentAI-Assisted Content Workflows

Who should attend

  • Sales Managers
  • Business Development Managers
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Business Development Executives
  • Sales Development Representatives
  • Pre-Sales Professionals
  • Sales Enablement Professionals
  • Revenue Operations Professionals
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales and business-development processes
  • Familiarity with prospecting, customer communication, discovery, and sales follow-ups
  • Basic understanding of products, services, and value propositions
  • No technical or programming knowledge required
  • No previous Jasper experience required

TOC Modules

Concepts
  • Understanding Jasper and its relevance to sales communication and enablement
  • Exploring Jasper IQ, audiences, brand context, and content workflows
  • Identifying appropriate use cases across prospecting, follow-up, proposals, and account communication
  • Understanding AI assistance versus salesperson judgement and relationship ownership
Practical activities
  • Exploring the Jasper workspace
  • Creating a simple customer-facing sales message
  • Comparing generic and context-rich sales outputs

Scenarios

Target Account to Personalised Outreach

Account Context → Buyer Persona → Jasper IQ → Value Proposition → Personalised Outreach → Human Review → Prospect Communication

Participants use approved account and product information to develop relevant prospect messaging for multiple stakeholders while maintaining consistent brand positioning.

Discovery Conversation to Proposal Support

Discovery Notes → Customer Needs → Jasper Analysis → Follow-Up → Value Proposition → Relevant Case Study → Proposal Summary → Sales Review

Participants transform validated discovery information into a coordinated set of sales communications and proposal-support content for the next stage of an opportunity.

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