Role-Based Programme
RB0736

Jasper for Sales & Business Development

Create On-Brand Prospecting, Account & Sales Enablement Content

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Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Jasper can support prospect research, sales messaging, outreach content, and sales-enablement activities.
  • Explore Brand Voice, Audiences, Knowledge Base, and Product IQ for producing accurate and consistent customer-facing content.
  • Create prospecting, follow-up, account, and product-focused messaging for different buyer audiences.
  • Use AI-assisted research to prepare more relevant account and opportunity communication.
  • Recognise the importance of human validation for product claims, customer information, commercial messaging, and sales decisions.

Tools covered

JasperJasper IQBrand VoiceAudiencesKnowledge BaseProduct IQJasper CanvasResearch Agent

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Sales Development Representatives
  • Business Development Representatives
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Enterprise Sales Professionals
  • Pre-Sales Professionals
  • Sales Enablement Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales or business-development processes
  • Familiarity with prospecting, customer communication, products, or sales follow-ups
  • Basic business-writing and communication skills
  • General awareness of generative AI is helpful
  • No technical or programming knowledge required
  • No previous Jasper experience required

TOC Modules

Concepts
  • Understanding Jasper as an AI platform designed around business and marketing content workflows
  • Understanding Jasper IQ, Canvas, Agents, and contextual content generation
  • Identifying applications across prospecting, account communication, sales enablement, and follow-up
  • Understanding AI-generated content versus salesperson accountability
Practical activities
  • Exploring the Jasper workspace through a sales-focused task
  • Creating a first prospect-facing message from a structured sales brief
  • Mapping Sales Activity → Jasper Capability → Business Output

Scenarios

Target Account to Personalized Prospecting Message

Target Account → Research Agent → Business Signals → Audience Profile → Product IQ → Value Proposition → Personalized Outreach → Sales Review

Participants use Jasper to research a target account and transform relevant findings into an audience-specific prospecting message grounded in approved product information.

Discovery Meeting to Customer Follow-Up

Customer Discussion → Key Needs → Product / Solution Context → Jasper Canvas → Follow-Up Message → Next Steps → Salesperson Review

Participants convert discovery information into a clear customer follow-up that summarises needs, relevant value, agreed actions, and next steps while keeping final communication under salesperson control.

## Current Capability Reference

Jasper IQ currently combines **Brand Voice, Knowledge Base, Audiences, Style Guide, Visual Guidelines, and Product IQ** to provide reusable brand and business context across Jasper workflows.

**Product IQ** stores structured product truth including approved claims, specifications, differentiators, messaging, pricing, and disclaimers, while **Audiences** supports persona, segment, and market context for tailoring messaging.

Jasper's **Research Agent** currently supports source-backed research for use cases including competitor analysis, market research, and business briefs, making it relevant for prospect and account preparation when outputs are verified before use.

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