Role-Based Programme
RB0735

Google Veo for Product & Service Management

Visualize Concepts, Journeys & Product Experiences with AI Video

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Google Veo to create product and service visualization videos from structured prompts and reference assets.
  • Translate product concepts, customer journeys, service scenarios, feature ideas, and experience flows into visual prototypes.
  • Apply prompting techniques for scenes, camera direction, actions, environments, visual consistency, and native audio.
  • Use reference images and scene-building techniques to create more coherent product and service narratives.
  • Apply human review for product accuracy, customer claims, brand representation, privacy, and responsible use of AI-generated video.

Tools covered

Google Veo 3.1Google FlowText-to-VideoFrames-to-VideoIngredients-to-VideoNative Audio GenerationScene ExtensionScene BuilderVideo Upscaling

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Digital Product Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Customer Experience Managers
  • Service Design Professionals
  • Product Strategy Professionals
  • Innovation Managers
  • Product & Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management concepts
  • Familiarity with customer journeys, product features, user needs, or service experiences
  • Basic ability to describe business scenarios and product concepts
  • Access to approved reference images or product assets is helpful
  • No professional video-production experience required
  • No previous Google Veo experience required

TOC Modules

Concepts
  • Understanding generative AI video and its role in product and service communication
  • Exploring Veo 3.1 and its use within Google Flow
  • Understanding text-to-video, image-guided generation, scenes, and native audio
  • Identifying appropriate product-management use cases for generated video
Practical activities
  • Exploring the Google Flow workspace and Veo workflow
  • Generating a first product-oriented video from a text prompt
  • Comparing different prompt variations
  • Reviewing generated outputs for business relevance and accuracy

Scenarios

New Product Concept to Stakeholder Visualization

Product Brief → Customer Problem → Structured Veo Prompt → Reference Assets → Product Experience Scenes → Native Audio → Stakeholder Review

Participants transform an early product concept into a short visualization that helps stakeholders understand the intended experience without presenting the generated concept as finalized functionality.

Service Journey Redesign

Current Service Challenge → Future Journey → Key Customer Touchpoints → Veo Scene Generation → Multi-Scene Story → Product / Service Team Review

Participants create a future-state service experience showing how a customer might interact with a redesigned process, giving product and service teams a visual artifact for discussion and refinement.

## Current Capability Reference

Google currently lists **Veo 3.1** in Flow with expanded creative controls, native audio, improved realism, and stronger prompt adherence. Flow currently supports workflows including **Text-to-Video, Frames-to-Video, Ingredients-to-Video, Video Extension, and Scenebuilder**, although feature availability can vary by subscription and surface.

Google has also expanded Veo 3.1 support for **vertical video generation** and higher-resolution output/upscaling workflows, while Veo models are available across surfaces including Flow, Gemini, Vertex AI, and developer APIs.

For product and service teams, these capabilities are best positioned as tools for **concept visualization, scenario exploration, prototyping, and stakeholder communication**; generated video should still be reviewed before it is used to represent actual product behaviour, customer outcomes, or committed functionality.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.