Role-Based Programme
RB0734

Google Veo for Product & Service Management

Visualize Product Concepts, User Journeys & Service Experiences with AI Video

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Google Veo can support product discovery, concept communication, user-experience visualisation, and service storytelling.
  • Explore prompt-based techniques for transforming product ideas, scenarios, and customer journeys into AI-generated video concepts.
  • Use reference images and creative controls to improve consistency across product and service visualisations.
  • Create videos for stakeholder communication, concept presentations, launch previews, and customer-experience scenarios.
  • Apply human validation, brand, privacy, intellectual-property, and responsible-AI controls before business use.

Tools covered

Google Veo 3.1Text-to-VideoImage-to-VideoIngredients to VideoNative AudioFirst & Last Frame ControlsCamera ControlsVertical VideoGoogle Flow ([Google DeepMind][1])

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Product Strategy Professionals
  • Service Design Professionals
  • Customer Experience Professionals
  • Innovation Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with product concepts, customer journeys, requirements, or stakeholder presentations
  • Basic visual storytelling or presentation skills are helpful
  • No professional video-production expertise required
  • No previous Google Veo experience required

TOC Modules

Concepts
  • Understanding generative video and the role of Veo in product and service communication
  • Understanding text-to-video, image-to-video, native audio, and reference-driven generation
  • Identifying suitable use cases across discovery, concept visualisation, experience design, and stakeholder communication
  • Differentiating visual concept simulation from a functional product prototype
Practical activities
  • Exploring Veo through a sample product or service concept
  • Generating a short concept video from a structured product brief

Scenarios

Product Idea to Stakeholder Concept Video

Product Opportunity → Customer Problem → Product Concept → Veo Prompt → AI Video → Product Review → Refined Vision → Stakeholder Presentation

Participants convert a new product concept into a short visual scenario that helps stakeholders understand the intended customer experience without presenting the video as a functional prototype.

Service Journey to Future-State Experience

Current Customer Pain Point → Future Service Journey → Reference Visuals → Veo Generation → Experience Review → Service Team Feedback

Participants visualise a proposed future-state service experience to support discussion, alignment, and validation before implementation.

*Current Veo 3.1 capabilities include text-to-video, image-to-video, native audio, reference-based Ingredients to Video, first/last-frame control, camera controls, vertical generation, and professional-resolution outputs.* ([Google DeepMind][1])

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