Role-Based Programme
RB0733

Google Veo for Marketing

AI Video Creation, Campaign Storytelling & Creative Production

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Google Veo to create professional marketing and campaign video content.
  • Build effective prompts combining subject, environment, action, composition, camera movement, visual style, and audio direction.
  • Apply reference images and advanced creative controls to improve consistency across campaign assets.
  • Create product, social media, promotional, brand-storytelling, and launch-oriented video concepts.
  • Develop responsible AI-video workflows incorporating brand review, factual validation, disclosure, rights, and human creative direction.

Tools covered

Google Veo 3.1Google FlowGeminiText-to-VideoImage-to-VideoIngredients to VideoNative AudioCamera ControlsFirst & Last FrameScene ExtensionObject InsertionVertical Video Generation

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Product Marketing Professionals
  • Content Marketing Professionals
  • Social Media Professionals
  • Creative Marketing Professionals
  • Marketing Communications Professionals
  • Growth Marketing Professionals
  • Advertising Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, branding, and campaign communication
  • Familiarity with digital content and audience-focused messaging
  • Basic understanding of images, video, or creative briefs is helpful
  • No professional filmmaking or video-editing expertise required
  • No previous Google Veo experience required

TOC Modules

Concepts
  • Understanding generative video and Veo's role in marketing-content production
  • Exploring text-to-video and image-to-video workflows
  • Understanding prompt adherence, realism, motion, and visual consistency
  • Identifying appropriate marketing use cases for AI-generated video
Practical activities
  • Exploring Veo through an available Google creation environment
  • Generating a short marketing video from a basic prompt
  • Comparing outputs from different creative directions

Scenarios

Product Launch to Multi-Format Video Campaign

Product Brief → Audience & Value Proposition → Storyboard → Veo Prompts → Reference-Guided Generation → Audio & Camera Direction → Creative Variants → Brand Review → Campaign Assets

Participants transform an approved product-launch brief into coordinated AI-generated marketing videos suitable for different campaign touchpoints.

Static Campaign Creative to Social Video

Approved Brand Image → Veo Image-to-Video → Motion & Camera Direction → Native Audio → Vertical Adaptation → Creative Review → Social Campaign Video

Participants convert existing approved campaign imagery into engaging short-form video while maintaining product, brand, and messaging consistency.

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