Role-Based Programme
RB0732

Google Veo for Marketing

Create AI-Powered Campaign Videos, Product Stories & Social Content

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Google Veo to create professional AI-generated marketing videos.
  • Create effective text-to-video and image-to-video prompts for campaigns, products, brands, and social media.
  • Apply camera direction, composition, motion, reference images, audio, and visual style to improve marketing outputs.
  • Develop campaign variations for social, digital advertising, product storytelling, and promotional communication.
  • Build a reusable Brief → Prompt → Generate → Refine → Review → Publish workflow with responsible AI practices.

Tools covered

Google Veo 3.1Google FlowGeminiGoogle VidsText-to-VideoImage-to-VideoReference ImagesNative AudioVideo ExtensionVertical Video Generation

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Managers
  • Growth Marketing Professionals
  • Performance Marketing Professionals
  • Creative Marketing Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with digital content, social media, or promotional campaigns
  • Basic knowledge of brand guidelines and target audiences
  • General awareness of generative AI is helpful
  • No video-production or editing expertise required
  • No previous Google Veo experience required

TOC Modules

Concepts
  • Understanding generative video and the role of Veo in modern marketing content
  • Exploring text-to-video, image-to-video, audiovisual generation, and reference-driven creation
  • Identifying suitable applications across campaigns, product marketing, social media, and promotional storytelling
  • Understanding the difference between AI-generated concepts and publication-ready marketing assets
Practical activities
  • Creating a first Veo marketing clip from a simple campaign brief
  • Comparing different generations from the same marketing objective

Scenarios

Product Launch Brief to Multi-Channel Video Campaign

Product Launch Brief → Creative Concept → Veo Prompt → Product Reference Image → AI Video + Audio → Creative Refinement → 16:9 & 9:16 Variations → Brand Review → Campaign Assets

Participants transform a product-launch brief into a coordinated set of AI-generated promotional videos for website, advertising, and short-form social channels.

Static Campaign Asset to Dynamic Social Creative

Approved Campaign Image → Image-to-Video → Motion & Camera Direction → Audio → Vertical Adaptation → Creative Review → Social Video

Participants convert an existing static campaign visual into a dynamic short-form marketing asset while preserving the intended product and brand direction.

## Current Capability Reference

Google's current leading Veo model is **Veo 3.1**, supporting text-to-video, image-to-video, audiovisual generation, stronger prompt adherence, reference-driven creation, and richer creative control. ([Google DeepMind][1])

Current Veo 3.1 workflows can use multiple reference images, generate audio for capabilities such as Ingredients to Video and Frames to Video, and create **vertical video** suitable for formats such as YouTube Shorts. Google also supports higher-resolution output options in selected Veo workflows. ([Google Blog][2])

Veo is also being used directly in **Google Ads** to generate video variations from static images, making the technology relevant to practical marketing creative-production workflows. ([Google Blog][3])

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