Role-Based Programme
RB0731

Google Veo for Marketing

Create AI Videos for Campaigns, Social Media & Brand Storytelling

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Google Veo can support marketing video creation for campaigns, social media, product storytelling, and brand communication.
  • Explore text-to-video and reference-guided generation for faster creative ideation and campaign visualization.
  • Learn how prompts control scene composition, camera movement, style, pacing, subject behavior, and audio.
  • Create short-form marketing concepts and campaign variations from structured briefs.
  • Recognise brand, factual accuracy, copyright, disclosure, and human-review requirements when using AI-generated video.

Tools covered

Google VeoGoogle FlowText-to-VideoFrames-to-VideoIngredients-to-VideoNative Audio GenerationScene ExtensionScene BuilderVideo Upscaling

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Product Marketing Professionals
  • Social Media Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative & Content Professionals
  • Advertising Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with target audiences, campaign briefs, and brand messaging
  • Basic ability to describe creative concepts and visual ideas
  • Access to approved brand or product reference assets is helpful
  • No professional video-production experience required
  • No previous Google Veo experience required

TOC Modules

Concepts
  • Understanding generative AI video and its role in modern marketing
  • Exploring Veo and Google Flow for AI-assisted video creation
  • Understanding text-to-video, reference-guided video, scenes, and native audio
  • Identifying suitable marketing use cases for generated video
Practical activities
  • Exploring the Veo / Flow creation workflow
  • Generating a first campaign-oriented video
  • Reviewing generated output for brand and message relevance

Scenarios

Campaign Brief to Social Video

Campaign Brief → Marketing Message → Structured Veo Prompt → AI Video Generation → Brand Review → Social-Media Asset

Participants transform a campaign idea into a short visual concept suitable for social-media planning while maintaining marketer control over claims, branding, and final publication.

Product Launch Creative Concept

Product Information → Reference Assets → Veo Scene Generation → Product Story → Benefit Visualization → CTA Concept → Marketing Review

Participants create a product-launch video concept using approved product references and campaign messaging to accelerate creative exploration before final production.

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