Role-Based Programme
RB0730

Google Veo for Sales & Business Development

Create AI-Powered Sales Stories, Solution Videos & Account Experiences

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Google Veo to create professional AI-generated videos for prospecting, sales pitches, solution communication, and business-development activities.
  • Translate customer needs, value propositions, product information, and business scenarios into structured video concepts.
  • Apply prompt, reference-image, camera, scene, and audio controls to create clearer and more consistent customer-facing stories.
  • Develop account-specific and reusable video assets for outreach, meetings, proposals, demos, and follow-up communication.
  • Apply factual accuracy, brand governance, privacy, consent, and human review before using AI-generated videos with customers.

Tools covered

Google Veo 3.1Text-to-VideoImage-to-VideoIngredients to VideoNative AudioReference ImagesScene ExtensionFirst & Last FrameCamera ControlsVertical Video1080p/4K GenerationGoogle Flow

Who should attend

  • Sales Managers
  • Business Development Managers
  • Enterprise Sales Professionals
  • Sales Executives
  • Business Development Executives
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Sales Development Representatives
  • Business Development Representatives
  • Pre-Sales Professionals
  • Solution Consultants
  • Partnership Managers
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales, prospecting, or business-development activities
  • Familiarity with customer pitches, value propositions, presentations, or solution communication
  • Basic visual storytelling and presentation skills are helpful
  • Access to approved product, service, and brand assets is recommended
  • No professional video-production expertise required
  • No previous Google Veo experience required

TOC Modules

Concepts
  • Understanding generative video and its role across prospecting, pitching, solution communication, and account engagement
  • Understanding text-to-video, image-to-video, reference images, native audio, and scene-based generation
  • Differentiating AI-generated sales visualisation from an actual product demonstration
  • Recognising where salesperson judgement and customer context remain essential
Practical activities
  • Exploring Veo using a sample sales requirement
  • Generating a short customer-facing sales concept video
  • Reviewing output for message, visual, and business relevance

Scenarios

Target Account to Personalised Solution Story

Verified Account Context → Customer Challenge → Value Proposition → Veo Prompt → Reference-Guided Video → Sales Review → Prospect Outreach → Meeting CTA

Participants convert approved account context into a concise visual sales story that illustrates potential business value without presenting assumptions as verified customer needs.

Discovery Requirement to Visual Proposal

Customer Discovery → Validated Requirement → Solution Scenario → Veo Generation → Product / Pre-Sales Review → Refined Video → Proposal / Follow-Up

Participants transform a validated customer requirement into a visual solution narrative that supports proposal discussions while ensuring the generated scenario accurately reflects available capabilities.

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