Role-Based Programme
RB0727

Pika for Marketing

Create AI Videos for Campaigns, Social Media & Brand Engagement

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in using Pika to create short-form AI videos for marketing campaigns and digital channels.
  • Transform marketing briefs, product visuals, and campaign concepts into engaging video content.
  • Apply text-to-video, image-to-video, scene creation, visual transformations, and video-editing capabilities.
  • Create multiple campaign variations for social media, promotions, product storytelling, and brand engagement.
  • Apply responsible review for branding, factual accuracy, intellectual property, synthetic content, and customer-facing claims.

Tools covered

Pika 2.5Text-to-VideoImage-to-VideoPikaframesPikascenesPikadditionsPikaswapsPikatwistsPikaffectsPika SoundtrackPika SFX

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Social Media Professionals
  • Brand Managers
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative & Content Professionals
  • Advertising Professionals
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and digital campaigns
  • Familiarity with social media, brand communication, and campaign content
  • Basic ability to describe visual concepts and marketing messages
  • Access to approved brand or product images is helpful
  • No professional video-editing experience required
  • No previous Pika experience required

TOC Modules

Concepts
  • Understanding generative AI video and its role in marketing
  • Exploring text-to-video, image-to-video, and video transformation workflows
  • Understanding prompts, scenes, movement, duration, and output quality
  • Identifying suitable marketing use cases for short AI-generated videos
Practical activities
  • Exploring the Pika creation environment
  • Generating a first marketing video from a text prompt
  • Creating a video from an existing marketing image
  • Comparing multiple generated variations

Scenarios

Product Campaign to Social Video Series

Campaign Brief → Product Image → Pika Image-to-Video → Creative Variations → Soundtrack / Effects → Brand Review → Social Campaign Assets

Participants transform an approved product visual into several short promotional clips for campaign testing while maintaining human review of brand and product accuracy.

Existing Campaign Video to New Creative Variant

Existing Marketing Clip → Pikaswaps / Pikadditions / Pikatwists → New Creative Treatment → Audio Enhancement → Marketing Review → Campaign Variation

Participants repurpose an existing campaign asset into new creative variants without rebuilding the video from the beginning.

## Current Capability Reference

Pika currently lists **Pika 2.5** for text-to-video and image-to-video generation, with 720p and 1080p options. Its current platform also includes capabilities such as **Pikaframes, Pikascenes, Pikadditions, Pikaswaps, Pikatwists, and Pikaffects**, supporting a mix of new generation and transformation of existing video assets.

Pika describes **Pikadditions** as adding new elements to existing videos, **Pikaswaps** as replacing objects, and **Pikaffects** as applying stylized physics-based effects to images or videos. These are particularly useful for short social and advertising experimentation, though Pika notes that some capabilities are not intended for pixel-perfect compositing or precise on-screen text.

As of August 2026, Pika has also introduced an audio family including **Pika Soundtrack, Pika Music, Pika SFX, and Pika Speech**. Pika Soundtrack can generate synchronized soundscapes for video, while its other audio models support music, sound effects, and speech generation.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.