Role-Based Programme
RB0726

Pika for Marketing

Create AI-Powered Campaign Videos, Social Content & Product Visuals

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Pika can support campaign creative, social-media content, product promotion, and visual storytelling.
  • Explore text-to-video and image-to-video techniques for turning marketing ideas and static assets into short-form video.
  • Create visually engaging campaign variations using scenes, frames, effects, additions, swaps, and transformations.
  • Recognise opportunities to accelerate creative ideation and content experimentation without replacing marketing judgement.
  • Apply brand, factual-accuracy, intellectual-property, consent, and human-review controls before publishing AI-generated video.

Tools covered

Pika 2.5Text-to-VideoImage-to-VideoPikascenesPikaframesPikadditionsPikaswapsPikatwistsPikaffectsPikaformance

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Social Media Professionals
  • Campaign Managers
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative Marketing Professionals
  • Demand Generation Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with social-media or promotional content is helpful
  • Basic visual storytelling skills are beneficial
  • No professional video-production experience required
  • No previous Pika experience required

TOC Modules

Concepts
  • Understanding generative video and its role in modern marketing content
  • Understanding text-to-video, image-to-video, short-form generation, and creative transformation
  • Identifying suitable use cases across campaigns, social media, product promotion, and brand communication
  • Recognising where human creative direction and brand judgement remain essential
Practical activities
  • Exploring Pika using a sample marketing brief
  • Generating a short promotional video from a text prompt

Scenarios

Static Campaign Asset to Social Video

Campaign Brief → Approved Brand Image → Pika Image-to-Video → Motion & Creative Variation → Marketing Review → Social-Ready Video

Participants transform an approved static campaign asset into an engaging short-form video and create alternate variations for marketing review.

Product Promotion to Creative Video Concept

Product Message → Visual Concept → Pika Prompt → Product / Scene Generation → Creative Effects → Brand Validation → Promotional Video

Participants convert an approved product message into a visually engaging promotional concept while ensuring generated content remains consistent with actual product positioning and brand standards.

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