Role-Based Programme
RB0725

Pika for Sales & Business Development

Create AI-Powered Prospecting, Solution & Sales Videos

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability to use Pika for short-form sales, prospecting, solution, and customer-facing video content.
  • Create videos from text prompts, images, and existing footage for different stages of the sales cycle.
  • Develop visual content for account outreach, product or service explanation, proposals, events, and follow-ups.
  • Apply Pika's scene, keyframe, modification, and image-animation capabilities to improve sales storytelling.
  • Maintain factual accuracy, customer confidentiality, brand consistency, consent, and human review before external use.

Tools covered

Pika 2.5Text-to-VideoImage-to-VideoPikaframesPikascenesPikadditionsPikaswapsPikatwistsPikaffectsPikaformance

Who should attend

  • Sales Managers
  • Business Development Managers
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Business Development Executives
  • Pre-Sales Professionals
  • Solution Sales Professionals
  • Sales Enablement Professionals
  • Inside Sales Professionals
  • Sales Development Representatives
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales and business-development processes
  • Familiarity with prospecting, customer meetings, proposals, and sales follow-ups
  • Basic understanding of product or service value propositions
  • No professional video-production experience required
  • No technical or programming knowledge required
  • No previous Pika experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its relevance across the sales lifecycle
  • Exploring Pika 2.5 text-to-video, image-to-video, and video-transformation capabilities
  • Identifying appropriate use cases across prospecting, presentations, proposals, and follow-ups
  • Understanding AI video as sales enablement rather than a substitute for customer interaction
Practical activities
  • Exploring the Pika creation environment
  • Generating a short business-focused video from a basic prompt

Scenarios

Target Account to Visual Prospecting Message

Account Context → Customer Challenge → Value Proposition → Pika Prompt → AI Video → Sales Review → Prospecting Asset

Participants convert approved account context into a concise visual prospecting message designed to support initial customer engagement.

Discovery Meeting to Solution Video

Validated Discovery Inputs → Customer Need → Solution Story → Product / Reference Visuals → Pika Generation → Pre-Sales Review → Follow-Up Video

Participants transform confirmed discovery information into a short solution-oriented video that supports the next customer conversation without introducing unsupported claims.

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