Role-Based Programme
RB0724

Pika for Sales & Business Development

Create AI-Powered Prospecting, Product & Sales Videos

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Pika can support sales prospecting, product communication, customer engagement, and business-development content.
  • Explore text-to-video and image-to-video workflows for creating short sales-focused visual content.
  • Create product highlights, account-engagement videos, follow-up visuals, and social prospecting content.
  • Apply basic prompting, motion, scene transformation, effects, and audio to improve sales communication.
  • Recognise where product accuracy, brand review, customer context, and salesperson judgement remain essential.

Tools covered

Pika 2.5Text-to-VideoImage-to-VideoPikaframesPikascenesPikadditionsPikaswapsPikaffectsPika Soundtrack

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Sales Development Representatives
  • Business Development Representatives
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Enterprise Sales Professionals
  • Pre-Sales Professionals
  • Sales Enablement Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales or business-development processes
  • Familiarity with prospecting, customer presentations, products, or sales follow-ups
  • Basic presentation and communication skills
  • General awareness of generative AI is helpful
  • No video-editing expertise required
  • No previous Pika experience required

TOC Modules

Concepts
  • Understanding Pika as an AI video-generation and transformation platform
  • Understanding text-to-video, image-to-video, and short-form video creation
  • Identifying sales use cases across prospecting, product communication, demos, and follow-ups
  • Understanding AI-generated video as sales support rather than a replacement for direct customer engagement
Practical activities
  • Creating a first sales-focused video from a simple prompt
  • Comparing different video concepts for the same sales objective
  • Mapping Sales Need → Pika Capability → Customer-Facing Output

Scenarios

Target Account to Visual Prospecting Message

Target Account → Business Need → Sales Value Proposition → Pika Prompt → AI Video → Sales Review → Prospect Outreach

Participants create a short account-relevant visual message designed to support prospecting while keeping final customer communication under salesperson control.

Product Visual to Post-Meeting Follow-Up

Customer Discussion → Relevant Product Benefit → Existing Product Image → Image-to-Video → Creative Enhancement → Audio → Follow-Up Video

Participants transform an approved product visual into a short post-meeting video that reinforces a relevant customer benefit and provides a clear next step.

## Current Capability Reference

Pika's current platform includes **Pika 2.5, text-to-video, image-to-video, Pikaframes, Pikascenes, Pikadditions, Pikaswaps, Pikatwists, and Pikaffects**, supporting short-form video generation and transformation workflows.

Pika also supports **Pika Soundtrack**, allowing generated or existing video content to be enhanced with synchronized sound effects, ambience, voice, and music for richer audiovisual communication.

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