Role-Based Programme
RB0722

Seedance for Product & Service Management

Visualize Product Concepts, User Journeys & Service Experiences with AI Video

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Seedance can support product discovery, concept visualization, service design, and stakeholder communication.
  • Explore techniques for transforming product requirements, customer problems, and user journeys into short AI-generated video scenarios.
  • Use multimodal references to improve visual consistency and communicate intended product or service experiences.
  • Create concept videos for feature discussions, prototypes, future-state journeys, and internal product presentations.
  • Apply human validation, factual accuracy, privacy, intellectual-property, and responsible-AI controls before business use.

Tools covered

Seedance 2.5Text-to-VideoImage/Video/Audio ReferencesReference-Based GenerationMulti-Shot StorytellingVideo ExtensionAI Video EditingCamera & Scene Controls

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Service Design Professionals
  • Customer Experience Professionals
  • Product Strategy Professionals
  • Innovation Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with product requirements, user journeys, customer problems, or stakeholder presentations
  • Basic visual storytelling skills are helpful
  • No professional video-production experience required
  • No previous Seedance experience required

TOC Modules

Concepts
  • Understanding generative video and its role in product and service communication
  • Understanding Seedance 2.5 capabilities for multimodal, reference-driven audio-video creation
  • Identifying use cases across discovery, concept communication, service design, and stakeholder alignment
  • Differentiating an AI-generated concept visualization from a functional product prototype
Practical activities
  • Exploring sample Seedance product and service scenarios
  • Generating a short concept video from a product idea

Scenarios

Feature Idea to Stakeholder Concept Video

Customer Problem → Feature Requirement → Seedance Prompt & References → Multi-Shot Concept Video → Product Review → Refined Visualization → Stakeholder Discussion

Participants transform a proposed feature into a visual concept that helps stakeholders understand the intended interaction and value without presenting it as an already working product.

Service Journey to Future-State Experience

Current Service Pain Point → Desired Journey → Reference Assets → Seedance Generation → Experience Review → Product / Service Team Feedback

Participants visualize a proposed future-state service experience to support alignment and discussion before implementation.

*Seedance 2.5, launched July 31, 2026, supports up to 30-second audio-video generation, multimodal references, multiple extensions, improved editing, and stronger control over longer-form visual storytelling.*

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