Role-Based Programme
RB0721

Seedance for Marketing

AI Video Creation, Brand Storytelling & Campaign Production

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Seedance to create professional AI-generated marketing and campaign videos.
  • Build effective video prompts that control subjects, actions, environments, visual styles, camera language, and storytelling.
  • Apply reference images, videos, and audio to improve creative consistency and campaign alignment.
  • Create product, promotional, brand, social-media, and campaign videos using multi-shot and extended storytelling workflows.
  • Develop responsible production workflows incorporating brand review, factual validation, rights, and human creative direction.

Tools covered

Seedance 2.5Text & Image-Guided Video GenerationMultimodal ReferencesAudio-Video GenerationReference-Based GenerationMulti-Shot StorytellingVideo ExtensionVideo EditingCamera & Performance ControlGreen-Screen Workflows

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Product Marketing Professionals
  • Content Marketing Professionals
  • Marketing Communications Professionals
  • Social Media Professionals
  • Creative Marketing Professionals
  • Growth Marketing Professionals
  • Advertising Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, branding, and campaign communication
  • Familiarity with digital content and audience-focused messaging
  • Basic understanding of images, video, or creative briefs is helpful
  • No professional filmmaking experience required
  • No previous Seedance experience required

TOC Modules

Concepts
  • Understanding Seedance 2.5 as an audio-video generation and creative-production model
  • Exploring foundational generation, reference-driven creation, editing, and extended storytelling
  • Identifying marketing applications across campaigns, products, brands, and social content
  • Understanding AI-generated video as part of a broader creative-production workflow
Practical activities
  • Exploring a Seedance video-generation workflow
  • Creating a short marketing video from a defined campaign concept

Scenarios

Product Launch to AI Video Campaign

Product Brief → Audience & Value Proposition → Storyboard → Seedance Generation → Reference & Audio Direction → Multi-Shot Video → Creative Variations → Brand Review → Campaign Asset

Participants transform approved product information into a coherent AI-generated video campaign while preserving brand and product accuracy.

Brand Campaign to Extended Social Story

Campaign Concept → Visual References → Seedance Video → Multi-Shot Storytelling → Video Extension → Editing & Refinement → Marketing Review → Social Distribution

Participants develop a campaign story from reference assets, expand it into a longer narrative, refine selected scenes, and prepare the strongest version for controlled marketing use.

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