Role-Based Programme
RB0720

Seedance for Marketing

Create AI-Powered Campaign Videos, Product Stories & Social Content

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Seedance to create professional AI-generated marketing videos.
  • Create effective prompts for campaign, product, brand, promotional, and social-media video content.
  • Apply reference assets, camera direction, movement, composition, audio, and visual style to improve generated videos.
  • Develop coherent multi-scene and extended video stories for different marketing objectives.
  • Build a reusable Marketing Brief → Prompt → Generate → Refine → Review → Publish workflow with responsible AI practices.

Tools covered

Seedance 2.5Text-to-VideoImage-to-VideoAudio-Video GenerationMultimodal ReferencesReference Video ControlVideo ExtensionAI Video EditingCamera & Performance Control

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Managers
  • Growth Marketing Professionals
  • Performance Marketing Professionals
  • Creative Marketing Professionals
  • Marketing Communications Professionals
  • Marketing Operations Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with digital content, social media, or promotional campaigns
  • Basic understanding of brand guidelines and target audiences
  • General awareness of generative AI is helpful
  • No professional video-production expertise required
  • No previous Seedance experience required

TOC Modules

Concepts
  • Understanding Seedance and AI-powered audio-video generation
  • Exploring text, image, audio, and video-driven creative workflows
  • Identifying suitable use cases across campaigns, product marketing, advertising, and social content
  • Understanding the strengths and limitations of generative video in customer-facing marketing
Practical activities
  • Creating a first marketing video from a simple campaign concept
  • Comparing multiple generations from the same creative brief
  • Mapping Campaign Objective → Video Concept → Seedance Workflow

Scenarios

Product Launch Brief to AI Video Campaign

Product Launch Brief → Audience & Message → Seedance Prompt → Product / Brand References → Audio-Video Generation → Creative Refinement → Marketing Review → Campaign Video

Participants turn a product-launch brief into a professionally structured promotional video using reference assets, cinematic direction, synchronized audiovisual generation, and structured human review.

Static Campaign Asset to Extended Brand Story

Approved Campaign Image → Image-to-Video → Camera & Motion Direction → Multi-Scene Story → Video Extension → Audio Enhancement → Brand Review → Social / Digital Asset

Participants transform an existing marketing visual into a longer, coherent AI-generated story that can support digital campaigns and social-media communication.

## Current Capability Reference

ByteDance's current **Seedance 2.5**, officially launched on **July 31, 2026**, is designed for audio-video storytelling and can generate clips of up to **30 seconds in a single generation**, with support for multiple rounds of extension.

Seedance 2.5 provides **reference-based generation, video editing, professional camera and performance control, and improved long-form storytelling**. It builds on Seedance's multimodal audio-video architecture, which supports creative direction using text, image, audio, and video references.

ByteDance specifically positions Seedance for professional creative workflows including **advertising and social-media marketing**, making it directly relevant for campaign and branded-content production.

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