Role-Based Programme
RB0719

Seedance for Marketing

Create AI Videos for Campaigns, Social Media & Brand Storytelling

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Seedance can support marketing video creation, campaign ideation, and social-media content.
  • Explore text, image, audio, and video references for creating more controlled marketing visuals.
  • Learn basic prompting for subjects, scenes, camera movement, style, pacing, and audio.
  • Create short campaign concepts and variations from marketing briefs and approved assets.
  • Recognise brand, factual accuracy, copyright, customer-representation, and human-review requirements for AI-generated marketing video.

Tools covered

Seedance 2.5Text-to-VideoImage-to-VideoMultimodal ReferencesAudio-Video GenerationVideo ExtensionTimestamp-Based Editing

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Social Media Professionals
  • Brand Managers
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative & Content Professionals
  • Advertising Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with target audiences, brand messaging, and social-media content
  • Basic ability to describe visual concepts
  • Access to approved campaign or product assets is helpful
  • No professional video-production experience required
  • No previous Seedance experience required

TOC Modules

Concepts
  • Understanding generative AI video and its role in marketing
  • Exploring text-to-video, reference-based generation, audio-video creation, and editing
  • Identifying suitable uses across campaigns, social media, promotions, and brand storytelling
  • Understanding AI-generated creative concepts versus finished marketing assets
Practical activities
  • Generating a first campaign-oriented video
  • Comparing different creative prompts
  • Reviewing outputs for campaign relevance

Scenarios

Campaign Brief to Social Video

Campaign Brief → Structured Prompt → Seedance Generation → Creative Variations → Brand Review → Social-Media Asset

Participants transform an approved campaign idea into multiple short visual concepts for social-media use while maintaining marketer control over messaging, claims, and final publication.

Product Visual to Promotional Story

Approved Product Image → Multimodal References → Seedance Video → Product Story → Audio-Visual Refinement → Marketing Review

Participants use approved product and campaign assets to create a short promotional story that can support campaign ideation and creative development.

## Current Capability Reference

ByteDance officially launched **Seedance 2.5 on July 31, 2026**. The model supports up to **30-second audio-video generation in one pass**, multiple rounds of extension, improved multi-shot continuity, and more precise control over longer narratives.

Seedance 2.5 also supports multimodal reference inputs including **images, video clips, and audio clips**, allowing creators to guide subjects, visual composition, camera movement, style, motion, and sound using approved creative references.

Its current editing capabilities include **timestamp-level control, reference-based editing, green-screen editing, and camera-perspective adjustments**, making it relevant for marketing teams that need to refine particular parts of a generated campaign asset rather than repeatedly recreating the complete video.

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