Role-Based Programme
RB0718

Seedance for Sales & Business Development

Create AI-Powered Sales Stories, Solution Videos & Account Engagement Content

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Seedance to create customer-facing videos for prospecting, pitches, solution communication, and business-development activities.
  • Translate customer challenges, value propositions, product information, and sales scenarios into structured AI-video concepts.
  • Apply reference images, video, audio, camera direction, and multi-shot storytelling to create more consistent and relevant sales content.
  • Develop reusable video workflows for account engagement, meeting follow-ups, proposals, and solution storytelling.
  • Apply factual accuracy, brand, privacy, consent, and human-review controls before sharing AI-generated content externally.

Tools covered

SeedanceText-to-VideoImage-to-VideoMultimodal ReferencesReference-Based GenerationMulti-Shot StorytellingVideo ExtensionAI Video EditingCamera & Scene ControlsAudio-Visual Generation

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Enterprise Sales Professionals
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Sales Development Representatives
  • Business Development Representatives
  • Pre-Sales Professionals
  • Solution Consultants
  • Partnership Managers
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales, prospecting, or business-development activities
  • Familiarity with value propositions, customer presentations, pitches, or follow-up communication
  • Basic visual storytelling or presentation skills are helpful
  • Access to approved company, product, and brand assets is recommended
  • No professional video-production expertise required
  • No previous Seedance experience required

TOC Modules

Concepts
  • Understanding generative video and its role in prospecting, pitching, account engagement, and follow-up
  • Understanding text-to-video, reference-based generation, multimodal inputs, and multi-shot storytelling
  • Identifying suitable sales use cases while distinguishing AI visualization from a real product demonstration
  • Recognising where salesperson judgement and relationship ownership remain essential
Practical activities
  • Exploring Seedance using a sample sales brief
  • Generating a short customer-facing sales concept video
  • Reviewing the output for relevance, clarity, and business suitability

Scenarios

Target Account to Personalized Solution Story

Verified Account Context → Customer Challenge → Value Proposition → Seedance References & Prompt → Multi-Shot Video → Sales Review → Prospect Outreach

Participants transform approved account information into a concise visual solution story that demonstrates potential value without presenting assumptions as verified customer requirements.

Discovery Meeting to Visual Proposal Follow-Up

Validated Discovery Inputs → Customer Need → Proposed Solution → Seedance Video → Pre-Sales / Product Review → Refined Story → Customer Follow-Up → Next-Step CTA

Participants convert verified discovery findings into a professional follow-up video that supports proposal discussions while maintaining accuracy around product capabilities and agreed customer needs.

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