Role-Based Programme
RB0716

HeyGen for Product & Service Management

Create Product Demos, Feature Updates & Customer Education Videos

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using HeyGen to communicate products, services, features, releases, and customer journeys through AI video.
  • Create product demonstrations, feature explainers, release updates, onboarding videos, and service communications without traditional filming.
  • Convert product requirements, websites, interfaces, documentation, and release information into structured video content.
  • Apply AI avatars, voice, screen-based visuals, translation, and localization for different customer and stakeholder audiences.
  • Build reusable Product Need → Script → Video → Review → Localize → Publish workflows while maintaining product accuracy and human oversight.

Tools covered

HeyGen AI Video GeneratorVideo AgentAvatar VAI AvatarsAI VoicesVoice CloningProduct Demo Video GeneratorVideo TranslationAI DubbingWebsite-to-VideoFigma-to-VideoHyperFrames

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Product Operations Professionals
  • Product Marketing Managers
  • Customer Experience Managers
  • Digital Product Managers
  • Platform Product Managers
  • Service Delivery Managers
  • Product Enablement Professionals
  • Product Analysts
  • Product & Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service management processes
  • Familiarity with product features, customer journeys, releases, or service communication
  • Basic presentation and business-communication skills
  • Familiarity with product documentation or digital interfaces is helpful
  • No professional video-production expertise required
  • No previous HeyGen experience required

TOC Modules

Concepts
  • Understanding HeyGen's AI-video creation workflow
  • Exploring AI avatars, voices, Video Agent, scenes, captions, and supporting visuals
  • Identifying product-management use cases across discovery, launch, adoption, support, and updates
  • Understanding where AI video complements rather than replaces product and customer interaction
Practical activities
  • Creating a first product-focused AI video from a simple brief
  • Comparing different avatar, voice, and presentation approaches
  • Mapping Product / Service Need → Video Use Case → Customer Outcome

Scenarios

New Feature to Customer Launch Video

Feature Requirement → Approved Product Information → Video Agent → Script → Product Screens → AI Avatar → Feature Walkthrough → Product Review → Customer Launch

Participants transform an approved feature release into a customer-facing video that clearly explains the problem addressed, how the feature works, its value, and the appropriate next action.

Product Update to Global Customer Education

Updated Product Workflow → Revised Product Documentation → HeyGen Video → AI Presenter → Translation / Dubbing → Regional Review → Customer Onboarding & Support Channels

Participants create and localize updated customer-education content after a product workflow changes, reducing the need to recreate or re-record training material for each market.

## Current Capability Reference

HeyGen currently supports dedicated **product demo and how-to workflows**, allowing product screens to be combined with AI presenters, voice-over, captions, and regenerable scripts so demonstrations can be updated as a product changes.

As of July 2026, **Video Agent** can produce complete videos from a prompt, including script, voice-over, avatar presenter, pacing, captions, music, and custom HyperFrames motion graphics. HeyGen also introduced **website-to-video and Figma-to-video** workflows, which are directly relevant to feature launches and product communication.

HeyGen's current platform also supports AI avatars, video translation, localization, voice cloning, AI dubbing, text-to-video, image-to-video, and audio-to-video, enabling product and service teams to reuse core information across multiple video formats and languages.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.