Role-Based Programme
RB0715

HeyGen for Product & Service Management

Create AI Videos for Product Explainers, Service Journeys & Stakeholder Communication

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how HeyGen can support product and service teams in creating professional AI-generated videos.
  • Explore product explainers, feature walkthroughs, customer onboarding, service-process videos, and stakeholder updates.
  • Use AI avatars, scripts, voices, screen recordings, and brand assets to communicate product information visually.
  • Explore multilingual and interactive video approaches for distributed customers and stakeholders.
  • Recognise product accuracy, privacy, consent, brand, and human-review requirements when creating AI-generated video.

Tools covered

HeyGen AI StudioAvatar IVAI AvatarsDigital TwinAI VoicesScreen RecorderVideo TranslationBrand KitInteractive Video

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Digital Product Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Customer Experience Managers
  • Service Design Professionals
  • Implementation Managers
  • Product Strategy Professionals
  • Product & Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management processes
  • Familiarity with product features, customer journeys, or service workflows
  • Basic ability to prepare product or customer-facing content
  • Access to approved product assets is helpful
  • No professional video-production experience required
  • No previous HeyGen experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its role in product communication
  • Exploring AI Studio, avatars, voices, scenes, and script-driven video creation
  • Identifying appropriate product and service use cases
  • Differentiating communication support from formal product specifications
Practical activities
  • Exploring the HeyGen workspace
  • Creating a short avatar-led product video
  • Editing scripts, scenes, visuals, and presentation style

Scenarios

Product Feature to Customer Explainer

Product Brief → Script → HeyGen AI Avatar → Product Visuals / Screen Recording → Feature Explanation → Customer Benefit → Product-Team Review

Participants transform an approved feature brief into a concise explainer video that helps customers understand functionality and business value without overstating product capabilities.

Service Onboarding for Global Customers

Service Process → Customer Journey → HeyGen Video → Brand Kit → Video Translation → Local Review → Multilingual Customer Guidance

Participants create a reusable onboarding or service-guidance video and adapt it for multiple customer audiences while maintaining consistent messaging and human review.

## Current Capability Reference

HeyGen's current **Avatar IV** can create avatar-led video from a script or uploaded audio and adds facial movement, gestures, pauses, and expression based on speech delivery. Its Digital Twin capability can also preserve aspects of a user's natural mannerisms and full-body movement from training footage.

HeyGen currently provides business capabilities including **Screen Recorder, Brand Kit, workspace collaboration, interactive video, embedded links, quizzes, branching, and SCORM export**, supporting product walkthroughs, customer education, and guided service content.

HeyGen also supports video translation across **175+ languages and dialects**, with lip-sync, voice preservation, and multilingual playback options for international product and service communication.

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