Role-Based Programme
RB0712

HeyGen for Marketing

Master AI Video Campaigns, UGC Ads & Global Content Production

IMAGE REQUIRED
Duration
32 Hours
Level
Advanced
Delivery
Instructor-Led
Format
Capability Development

Programme Objectives

  • Develop advanced expertise in architecting, producing, localising, and scaling AI-powered marketing video campaigns with HeyGen.
  • Create sophisticated campaign assets including UGC-style ads, product demonstrations, launch videos, branded explainers, social creatives, and thought-leadership content.
  • Apply Video Agent, AI avatars, HyperFrames, product placement, website/Figma workflows, and advanced audiovisual techniques across marketing production.
  • Design multilingual and multi-market video systems while maintaining brand voice, terminology, visual consistency, and human quality control.
  • Build governed AI-video operations covering campaign strategy, creative testing, collaboration, localisation, review, optimisation, and scalable content production.

Tools covered

HeyGen AI Video PlatformVideo AgentAvatar VAI AvatarsCustom AvatarsUGC AvatarsAI VoicesVoice CloningHyperFramesWebsite-to-VideoFigma-to-VideoProduct PlacementVideo TranslationAI DubbingBrand GlossaryBrand KitTeam TemplatesVideo Podcast

Who should attend

  • Marketing Directors
  • Marketing Managers
  • Digital Marketing Managers
  • Content Marketing Managers
  • Brand Managers
  • Campaign Managers
  • Product Marketing Managers
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Performance Marketing Professionals
  • Social Media Managers
  • Marketing Communications Professionals
  • Creative Operations Professionals
  • Global Marketing Professionals
  • Marketing Operations Leaders

Prerequisites & Participant Readiness

  • Strong understanding of marketing campaigns, audiences, positioning, and digital content
  • Familiarity with brand guidelines, campaign briefs, customer journeys, and channel-specific communication
  • Experience with social, content, product, performance, or digital marketing is beneficial
  • Basic understanding of video storytelling and generative AI is helpful
  • No professional filming or advanced video-editing expertise required
  • Previous HeyGen experience is useful but not mandatory
  • Completion of shorter HeyGen courses is not required

TOC Modules

Concepts
  • Understanding HeyGen as an end-to-end AI video production environment
  • Understanding Video Agent, avatars, HyperFrames, translation, and specialised marketing workflows
  • Mapping AI video across awareness, consideration, conversion, adoption, and retention
  • Evaluating where avatar-led, UGC-style, product-led, or motion-graphic formats provide the strongest value
Practical activities
  • Auditing an existing marketing-content portfolio for AI-video opportunities
  • Mapping Campaign Objective → Audience → Video Format → Channel → Business Outcome
  • Designing an AI-video strategy for a multi-channel campaign

Scenarios

Global Product Launch to Multi-Market AI Video Campaign

Product Launch Brief → Audience Segmentation → Campaign Messaging → Video Agent → Avatar / UGC Creative → Product Demonstration → HyperFrames → Brand Review → Translation → Channel Variations → Campaign Launch

Participants design and produce a coordinated global product-launch campaign containing presenter-led videos, product demonstrations, UGC-style advertising, motion graphics, and multilingual versions while maintaining one approved campaign narrative.

Always-On Marketing Content Factory

Campaign Calendar → Approved Brand System → Reusable Templates → Video Agent → Avatar / UGC Variations → Website / Figma Assets → Global Localisation → Team Review → Channel Distribution → Performance Feedback → Creative Optimisation

Participants architect a scalable HeyGen content-production model that enables marketing teams to continuously create, adapt, localise, review, and optimise video campaigns without rebuilding the production process for every asset.

## Current Capability Reference

As of September 2026, HeyGen's current platform includes **Video Agent with HyperFrames**, which can coordinate scripts, voice-over, avatar presenters, pacing, captions, music, and custom motion graphics from a prompt. HeyGen also supports **website-to-video, Figma-to-video, storyboarding, and long-form avatar video generation**.

HeyGen currently provides dedicated marketing workflows for **UGC-style advertising**, including AI creator-style avatars, product demonstrations, multiple hook and CTA variations, and output for formats such as **9:16 and 1:1**.

Its current localisation platform supports **175+ languages and dialects**, voice preservation, lip-sync, subtitles, multilingual delivery, and Brand Glossary controls for protected terminology and pronunciation.

Current team capabilities also include **Brand Kits, team templates, video comments, draft collaboration, role-based controls, and granular content-access controls**, supporting governed marketing-video production at scale.

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