Role-Based Programme
RB0710

HeyGen for Marketing

Create AI-Powered Campaign Videos, Brand Content & Personalized Marketing Experiences

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using HeyGen to create professional marketing videos without traditional filming or studio production.
  • Convert campaign briefs, product messages, brand content, and promotional ideas into structured AI-generated videos.
  • Create consistent campaign assets using AI avatars, voices, templates, approved visuals, and brand elements.
  • Produce personalized and multilingual video content for campaigns, product launches, customer engagement, and digital channels.
  • Apply brand, factual-accuracy, consent, copyright, privacy, and human-review controls before publishing AI-generated marketing content.

Tools covered

HeyGen AI Video StudioAI AvatarsAI VoicesVideo TemplatesScript GenerationBrand AssetsVideo TranslationPersonalized VideoCaptionsInteractive Avatar Concepts

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Brand Marketing Professionals
  • Growth Marketing Professionals
  • Demand Generation Professionals
  • Marketing Communications Professionals
  • Social Media Professionals
  • Marketing Operations Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with campaign briefs, brand guidelines, or product messaging
  • Basic presentation and content-writing skills
  • No professional video-production experience required
  • No previous HeyGen experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its role across digital marketing and campaign workflows
  • Understanding AI avatars, AI voices, scenes, templates, and video-generation processes
  • Identifying relevant use cases across campaigns, product marketing, social media, and brand communication
  • Recognising where human creative direction and marketing judgement remain essential
Practical activities
  • Exploring HeyGen through a sample campaign use case
  • Creating a short AI-avatar marketing video
  • Reviewing the generated output for message clarity and brand relevance

Scenarios

Campaign Brief to Multi-Channel Video Campaign

Campaign Brief → Audience & Objective → HeyGen Script → AI Avatar Video → Brand Review → Channel Variations → Marketing Distribution

Participants transform an approved campaign brief into a professional video asset and adapt it into multiple marketing-ready versions.

Product Launch to Multilingual Marketing Content

Product Launch Brief → Value Proposition → HeyGen Video → Audience Personalization → Translation & Localization → Regional Review → Campaign Assets

Participants create a product-launch video and adapt it for different customer segments and markets while maintaining accurate messaging and consistent brand standards.

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