Role-Based Programme
RB0707

HeyGen for Sales & Business Development

Create Personalized AI Videos for Prospecting, Demos & Deal Engagement

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in creating AI-generated videos for sales and business-development activities.
  • Create personalized prospecting, introduction, product-demo, proposal-support, and follow-up videos.
  • Apply AI avatars, Digital Twins, voices, screen recordings, and reusable templates to customer-facing communication.
  • Personalize and localize approved sales messaging for different prospects, accounts, industries, and regions.
  • Use responsible review for commercial claims, customer data, consent, branding, and AI-generated representations.

Tools covered

HeyGen AI StudioAI AvatarsDigital TwinAI VoicesPersonalized VideoScreen RecorderVideo TranslationInteractive AvatarsBrand KitTemplates

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Sales Development Representatives
  • Business Development Representatives
  • Account Executives
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Pre-Sales Professionals
  • Sales Enablement Professionals

Prerequisites & Participant Readiness

  • Basic understanding of sales and business-development processes
  • Familiarity with prospecting, customer presentations, demos, and follow-ups
  • Basic understanding of customer needs and value propositions
  • Familiarity with presentation or digital-content tools is helpful
  • No professional video-production experience required
  • No previous HeyGen experience required

TOC Modules

Concepts
  • Understanding AI-generated video across the sales cycle
  • Exploring AI Studio, avatars, voices, scenes, and templates
  • Identifying use cases across prospecting, demos, follow-ups, and customer education
  • Understanding AI video as sales enablement rather than a replacement for consultative selling
Practical activities
  • Exploring the HeyGen workspace
  • Creating a first avatar-led sales introduction
  • Editing script, visuals, voice, and scenes
  • Reviewing the output against a sales objective

Scenarios

Personalized Prospecting to Meeting CTA

Target Account → Approved Account Context → Personalized Script → HeyGen Avatar / Digital Twin → Prospect-Specific Video → Meeting CTA → Sales Outreach

Participants create a scalable prospecting workflow that adapts approved sales messaging to individual accounts while preserving salesperson review of customer context and commercial claims.

Product Demo to Post-Meeting Follow-Up

Customer Requirement → Screen Recording → Avatar Explanation → Relevant Product Benefits → Personalized Recap → Next-Step CTA

Participants transform a customer requirement into a concise product walkthrough and follow-up video that reinforces the discussion and supports continued deal progression.

## Current Capability Reference

HeyGen currently positions its sales offering around **personalized prospecting, product walkthroughs, follow-up videos, avatar-led presentations, and interactive AI SDR experiences**. It supports personalized video using variables such as prospect name, company, and industry.

HeyGen's **Screen Recorder** can capture a screen or browser workflow and turn the recording into editable scenes inside AI Studio, making it suitable for product demos and sales walkthroughs.

HeyGen also supports localization across **175+ languages and dialects**, including AI voiceovers and lip-sync, while Interactive Avatars can answer prospect questions, guide buyers, qualify leads, and support meeting booking.

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