Role-Based Programme
RB0706

HeyGen for Sales & Business Development

Create AI-Powered Sales Videos, Prospect Outreach & Solution Stories

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how HeyGen can support prospecting, sales pitches, solution communication, follow-ups, and account engagement.
  • Explore how customer needs and value propositions can be transformed into concise AI-generated sales videos.
  • Create professional sales communication using AI avatars, voices, templates, visuals, and approved brand assets.
  • Recognise opportunities for personalized and multilingual video communication across prospects and markets.
  • Apply brand, factual-accuracy, privacy, consent, and human-review controls before sharing AI-generated sales content.

Tools covered

HeyGen AI Video StudioAI AvatarsAI VoicesVideo TemplatesScript GenerationPersonalized VideoVideo TranslationCaptionsBrand Assets

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Enterprise Sales Professionals
  • Account Managers
  • Key Account Managers
  • Inside Sales Professionals
  • Sales Development Representatives
  • Business Development Representatives
  • Pre-Sales Professionals
  • Solution Consultants

Prerequisites & Participant Readiness

  • Basic understanding of sales, prospecting, or business-development activities
  • Familiarity with customer pitches, presentations, outreach, or follow-up communication
  • Basic awareness of company messaging and brand guidelines
  • No professional video-production experience required
  • No previous HeyGen experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its role in prospecting, pitching, and account engagement
  • Understanding AI avatars, AI voices, scenes, templates, and video-generation workflows
  • Identifying suitable use cases across outreach, solution communication, and customer follow-up
  • Recognising where salesperson judgement and relationship ownership remain essential
Practical activities
  • Exploring HeyGen through a sample sales communication
  • Creating a short AI-avatar introduction video

Scenarios

Prospect Context to Personalized Outreach Video

Verified Prospect Context → Business Challenge → Value Proposition → HeyGen Script → AI Avatar Video → Sales Review → Prospect Outreach

Participants convert approved prospect information into a concise personalized sales video while ensuring claims, messaging, and customer assumptions are validated before use.

Customer Meeting to Video Follow-Up

Customer Discussion → Validated Need → Proposed Value → HeyGen Video → Internal Review → Customer Follow-Up → Next-Step CTA

Participants transform key points from a customer conversation into a professional follow-up video that reinforces value and supports progression to the next sales interaction.

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