Role-Based Programme
RB0702

Higgsfield for Product & Service Management

Visualize Product Concepts, User Journeys & AI-Powered Experience Prototypes

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Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Higgsfield to visualize product concepts, features, user journeys, and service experiences through AI-generated video.
  • Translate product requirements and customer problems into structured visual scenarios for stakeholder discussion and validation.
  • Apply reference images, motion controls, camera movements, and scene direction to create clearer product-experience concepts.
  • Create product demonstrations, future-state scenarios, and stakeholder-ready videos while clearly distinguishing concepts from implemented functionality.
  • Apply factual accuracy, brand consistency, intellectual-property, privacy, and human-review practices before business use.

Tools covered

Higgsfield AI Video StudioCinema StudioText-to-VideoImage-to-VideoFirst & Last Frame ReferencesMotion ControlCamera ControlsVisual ReferencesVideo EditingMulti-Model Video Generation

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Service Design Professionals
  • Customer Experience Professionals
  • Product Strategy Professionals
  • Innovation Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with product requirements, features, user journeys, or customer problems
  • Basic visual storytelling and presentation skills are helpful
  • No professional video-production experience required
  • No previous Higgsfield experience required

TOC Modules

Concepts
  • Understanding AI-generated video and its role in product discovery and experience communication
  • Understanding text-to-video, image-to-video, visual references, motion controls, and cinematic generation
  • Identifying use cases across concept visualization, service design, product presentations, and stakeholder alignment
  • Differentiating an AI-generated concept from a functional product prototype
Practical activities
  • Exploring Higgsfield through a sample product requirement
  • Creating a short product-concept video
  • Reviewing the output against the original product objective

Scenarios

Product Feature Idea to Stakeholder Visualization

Customer Problem → Feature Requirement → Product Story → Higgsfield References & Prompt → AI Video Concept → Product Review → Refined Visualization → Stakeholder Discussion

Participants transform a proposed product feature into a clear visual concept that helps stakeholders understand the intended user experience without presenting the concept as implemented functionality.

Service Journey to Future-State Experience

Current Service Pain Point → Desired Customer Journey → Visual References → Higgsfield Generation → Experience Comparison → Product / Service Review → Future-State Concept

Participants visualize a proposed future-state service experience to support product, service-design, and stakeholder discussions before implementation.

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