Role-Based Programme
RB0700

Higgsfield for Marketing

Create Cinematic Campaigns, Product Ads & Scalable AI Video Content

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in creating professional AI-generated marketing images and videos with Higgsfield.
  • Build campaign, advertising, product, UGC-style, social, and brand-storytelling workflows using Higgsfield Marketing Studio and Cinema Studio.
  • Apply cinematic camera controls, lenses, lighting, references, motion, character consistency, audio, and visual styling to marketing content.
  • Create scalable creative variations from product URLs, brand assets, briefs, and existing campaign material.
  • Build reusable Brief → Concept → Generate → Refine → Review → Scale workflows while maintaining brand consistency, product accuracy, and responsible AI practices.

Tools covered

Higgsfield AIMarketing StudioClick to AdCinema Studio 4.0Soul IDAI CastUGC FactoryHiggsfield AudioVideo RelightColor PaletteMulti-Model Video Generation

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Product Marketing Professionals
  • Performance Marketing Professionals
  • Growth Marketing Professionals
  • Social Media Managers
  • Creative Marketing Professionals
  • Marketing Communications Professionals
  • Creative Operations Professionals
  • E-Commerce Marketing Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing campaigns and digital content
  • Familiarity with brand guidelines, customer audiences, and campaign objectives
  • Basic knowledge of social media, advertising, or product marketing workflows
  • Familiarity with image or video content creation is helpful
  • General awareness of generative AI is beneficial
  • No advanced video-editing or filmmaking expertise required
  • No previous Higgsfield course completion required

TOC Modules

Concepts
  • Understanding Higgsfield as an AI-native creative production environment
  • Exploring Marketing Studio, Cinema Studio, image, video, audio, and editing workflows
  • Identifying applications across advertising, product marketing, social media, UGC, and brand campaigns
  • Understanding where generative content fits within professional marketing production
Practical activities
  • Exploring the Higgsfield workspace through a marketing campaign brief
  • Generating initial campaign image and video concepts
  • Mapping Marketing Objective → Creative Format → Higgsfield Workflow

Scenarios

Product Launch to Cinematic Multi-Channel Campaign

Product Brief → Product Assets / URL → Marketing Studio → Storyboard → Cinema Studio → Product References → Cinematic Video → Audio & Colour Refinement → Creative Variations → Brand Review → Campaign Launch

Participants create a complete product-launch campaign combining rapid ad generation with advanced cinematic production and transform the final creative into multiple marketing assets.

Brand Campaign to High-Volume Creative Testing

Campaign Objective → Approved Brand Direction → Consistent Character / Product → Master Creative → UGC + Product + Cinematic Variations → Multiple Hooks → Creative Review → Testing Candidates

Participants build a structured high-volume creative workflow that produces multiple campaign concepts while maintaining recognizable product, character, and visual consistency.

## Current Capability Reference

Higgsfield's **Marketing Studio**, updated in August 2026, provides **1,500+ templates** across commercial-use categories and supports workflows based on product images or website links. **Click to Ad** can extract product information, images, brand colours, and logos from a product page before generating an advertising asset.

**Cinema Studio 4.0**, launched in August 2026, supports generation up to **30 seconds**, up to **50 references**, 30+ camera-movement presets, lens and camera controls, expanded colour presets, lighting controls, tempo, video extension, AI Cast, shared project workflows, and multi-model generation.

Higgsfield also currently provides **Soul ID** for reusable identity consistency across campaign content, while its audio environment supports speech generation, voice workflows, multilingual use, and multi-speaker content.

For refining existing footage, current **Video Relight** and **Color Palette** tools can adjust lighting and colour treatment without requiring the entire shot to be regenerated.

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