Role-Based Programme
RB0698

Higgsfield for Marketing

Create AI-Powered Campaign Visuals, Social Videos & Brand Stories

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Higgsfield can support campaign ideation, promotional video creation, social content, and brand storytelling.
  • Explore text-to-video and image-to-video workflows for transforming marketing concepts and static assets into motion content.
  • Apply camera, motion, framing, and reference controls to improve visual impact and creative consistency.
  • Create short product, campaign, and social-media video concepts for marketing communication.
  • Apply brand, copyright, likeness, factual-accuracy, and human-review controls before publishing AI-generated content.

Tools covered

Higgsfield AI Video StudioText-to-VideoImage-to-VideoCinema StudioCamera ControlsMotion ControlsVisual ReferencesAI Video Editing

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Social Media Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative Marketing Professionals
  • Demand Generation Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with campaign briefs, brand assets, or promotional communication
  • Basic visual storytelling skills are helpful
  • No professional video-production expertise required
  • No previous Higgsfield experience required

TOC Modules

Concepts
  • Understanding generative video and its role in modern marketing workflows
  • Understanding text-to-video, image-to-video, motion, references, and cinematic controls
  • Identifying use cases across campaigns, product promotion, social media, and brand communication
  • Recognising where creative direction and marketing judgement remain human-led
Practical activities
  • Exploring Higgsfield through a sample campaign brief
  • Generating a short promotional video concept

Scenarios

Campaign Brief to Social Video

Campaign Brief → Core Message → Higgsfield Prompt → AI Video → Camera & Motion Refinement → Marketing Review → Social-Ready Creative

Participants turn a campaign concept into a visually engaging short-form video and refine it for marketing use while maintaining brand consistency.

Product Image to Promotional Story

Approved Product Asset → Image-to-Video → Motion Direction → Product Benefit → Brand Review → Promotional Video

Participants transform an approved product image into a concise promotional video while ensuring the generated visual remains consistent with the actual product and approved claims.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.