Role-Based Programme
RB0697

Higgsfield for Sales & Business Development

Create Prospecting, Solution & Sales Videos with AI

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability to use Higgsfield for prospecting, solution communication, sales presentations, and account follow-ups.
  • Transform product information, customer requirements, screenshots, and approved visual assets into professional sales-oriented videos.
  • Apply cinematic camera controls and reference-guided generation to improve product and solution storytelling.
  • Create visual content for account outreach, discovery follow-ups, proposals, demonstrations, and executive conversations.
  • Maintain factual accuracy, customer confidentiality, brand consistency, consent, and human sales review before external use.

Tools covered

HiggsfieldCinema StudioMarketing StudioImage-to-VideoText-to-VideoVisual ReferencesCamera ControlsProduct & App VisualisationAI Avatars

Who should attend

  • Sales Managers
  • Business Development Managers
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Business Development Executives
  • Pre-Sales Professionals
  • Solution Sales Professionals
  • Sales Enablement Professionals
  • Inside Sales Professionals
  • Sales Development Representatives
  • Sales Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of sales and business-development processes
  • Familiarity with prospecting, discovery, customer presentations, proposals, and follow-ups
  • Basic understanding of product or service value propositions
  • Basic familiarity with digital images, presentations, or creative briefs is helpful
  • No professional video-production experience required
  • No previous Higgsfield experience required

TOC Modules

Concepts
  • Understanding Higgsfield as an AI-powered visual and video production environment
  • Exploring Cinema Studio, Marketing Studio, image-to-video, and camera-control workflows
  • Identifying applications across prospecting, presentations, proposals, and follow-ups
  • Understanding sales video as enablement support rather than a replacement for customer conversations
Practical activities
  • Exploring the Higgsfield workspace
  • Creating a short business-focused video from a sales concept
  • Comparing alternative visual treatments

Scenarios

Target Account to Visual Prospecting Asset

Account Context → Buyer Challenge → Value Proposition → Higgsfield Visual Brief → AI Video → Camera Refinement → Sales Review → Prospecting Asset

Participants create a concise visual prospecting asset that communicates a relevant customer challenge and value proposition while retaining factual and brand controls.

Discovery Requirement to Solution Presentation

Validated Discovery Inputs → Customer Priorities → Solution Story → Product / Reference Assets → Higgsfield Generation → Pre-Sales Validation → Customer Presentation Video

Participants transform confirmed discovery information into a professional visual solution narrative that supports proposal or executive-level customer conversations.

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