Role-Based Programme
RB0696

Higgsfield for Sales & Business Development

Create AI-Powered Product, Prospecting & Sales Videos

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Higgsfield can support visual sales communication, prospect engagement, product presentations, and business-development activities.
  • Explore AI-generated product videos, commercials, demonstrations, and short-form sales content.
  • Create customer-facing visual assets from product images, webpages, and structured sales briefs.
  • Experience cinematic controls, consistent AI presenters, and reusable creative formats for sales enablement.
  • Recognise the importance of product accuracy, brand controls, customer context, and salesperson review before external use.

Tools covered

Higgsfield AIMarketing StudioCinema StudioProduct / URL ImportSoul IDUGC VideoProduct MotionAI Video Generation

Who should attend

  • Sales Managers
  • Business Development Managers
  • Sales Executives
  • Business Development Executives
  • Account Managers
  • Key Account Managers
  • Enterprise Sales Professionals
  • Inside Sales Professionals
  • Pre-Sales Professionals
  • Sales Enablement Professionals
  • Business Development Representatives
  • Sales Development Representatives

Prerequisites & Participant Readiness

  • Basic understanding of sales or business-development processes
  • Familiarity with products, services, customer presentations, or prospect communication
  • Basic presentation and business-communication skills
  • General awareness of generative AI is helpful
  • No video-production expertise required
  • No previous Higgsfield experience required

TOC Modules

Concepts
  • Understanding Higgsfield as an AI-native image and video creation platform
  • Exploring Marketing Studio, Cinema Studio, product-based generation, and reusable AI characters
  • Identifying sales applications across prospecting, product communication, presentations, and follow-ups
  • Understanding where AI-generated visual content complements direct salesperson interaction
Practical activities
  • Creating a first sales-focused visual or video from a simple business brief
  • Mapping Sales Need → Higgsfield Capability → Customer-Facing Asset

Scenarios

Product Page to Customer-Facing Sales Video

Product Webpage → Higgsfield Marketing Studio → Product & Brand Extraction → Video Format → AI Generation → Accuracy Review → Sales Presentation / Follow-Up

Participants transform approved product information into a short customer-facing visual asset that can support a sales presentation, follow-up, or product introduction.

Target Account Need to Visual Prospecting Asset

Target Account → Business Challenge → Relevant Product Benefit → Higgsfield Creative → Presenter / Cinematic Video → Sales Review → Prospect Communication

Participants create a short account-relevant visual concept designed to strengthen prospect engagement while keeping final messaging and customer interaction under salesperson control.

## Current Capability Reference

Higgsfield currently positions **Marketing Studio** for product ads, UGC videos, commercial content, motion graphics, and other product-focused creative. Users can start from a product image or webpage link, while product information and brand signals can be imported into reusable creative workflows.

For higher-control video production, **Cinema Studio** provides camera, lens, lighting, multi-shot, and character-consistency controls, while **Soul ID** can support consistent characters across multiple clips.

Higgsfield also supports commercial formats including **UGC, TV-style spots, tutorials, product reviews, unboxing, and product-motion content**, giving sales teams multiple visual approaches for product and solution communication.

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