Role-Based Programme
RB0693

Nano Banana for Marketing

AI Image Creation, Brand Visuals & Campaign Content Production

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Nano Banana to create and edit professional marketing visuals.
  • Build effective prompts for campaign imagery, product visuals, social content, advertising assets, and brand storytelling.
  • Apply reference images and multi-image composition to maintain product, character, and visual consistency.
  • Create marketing graphics containing readable text, product information, infographics, and localised campaign content.
  • Establish structured creative-review workflows covering brand consistency, factual accuracy, rights, disclosure, and human approval.

Tools covered

Google Nano BananaNano Banana ProGeminiText-to-Image GenerationImage EditingMulti-Image CompositionBrand & Character ConsistencyProduct MockupsText RenderingImage LocalisationInfographicsSearch-Grounded Visuals

Who should attend

  • Marketing Managers
  • Digital Marketing Managers
  • Brand Managers
  • Campaign Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Social Media Professionals
  • Advertising Professionals
  • Marketing Communications Professionals
  • Growth Marketing Professionals
  • Creative Marketing Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, branding, and campaign communication
  • Familiarity with digital images, campaign assets, or creative briefs
  • Basic awareness of audience segmentation and brand guidelines
  • No professional graphic-design expertise required
  • No programming knowledge required
  • No previous Nano Banana experience required

TOC Modules

Concepts
  • Understanding Nano Banana as Google's image-generation and editing model family
  • Exploring text-to-image, image editing, reference-driven generation, and iterative refinement
  • Identifying applications across brand, campaign, product, social, and advertising content
  • Understanding generative imagery as creative assistance rather than marketing-strategy replacement
Practical activities
  • Exploring a Nano Banana image-generation workflow
  • Creating a marketing visual from a simple campaign brief
  • Editing the generated visual through follow-up instructions

Scenarios

Product Launch to Multi-Channel Campaign Visuals

Product Brief → Target Audience → Nano Banana → Hero Product Visual → Ad & Social Variations → Text / CTA Integration → Brand Review → Campaign Assets

Participants transform approved product information into a coordinated family of marketing visuals while maintaining product accuracy and brand consistency.

Master Campaign to Localised Market Assets

Approved Master Creative → Nano Banana Editing → Language & Market Adaptation → Product Consistency → Regional Review → Localised Campaign

Participants adapt an approved campaign for another market by translating visual text, refining audience context, and maintaining core product and brand elements.

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