Role-Based Programme
RB0686

DALL·E / ChatGPT Images for Product & Service Management

Visualize Product Concepts, User Experiences & Service Ideas

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using AI image generation and editing for product discovery, concept visualization, service design, and stakeholder communication.
  • Translate customer problems, requirements, features, and user journeys into structured visual concepts.
  • Create and iteratively refine product scenarios, service experiences, presentation assets, and conceptual mockups.
  • Apply image editing, text rendering, composition, and reference-image workflows to improve product communication.
  • Apply factual accuracy, brand, privacy, intellectual-property, and human-review controls before business use.

Tools covered

ChatGPT ImagesText-to-Image GenerationImage Upload & EditingSelection-Based EditingConversational Image RefinementText-in-Image GenerationTransparent BackgroundsAspect-Ratio ControlsImage Templates

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Service Design Professionals
  • Customer Experience Professionals
  • Product Strategy Professionals
  • Innovation Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with product requirements, user journeys, customer problems, or stakeholder presentations
  • Basic presentation or visual-communication skills are helpful
  • No graphic-design or programming expertise required
  • No previous image-generation experience required

TOC Modules

Concepts
  • Understanding generative images and their role in product discovery and communication
  • Understanding text-to-image, image editing, conversational refinement, and visual iteration
  • Identifying applications across ideation, product concepts, service experiences, and stakeholder presentations
  • Differentiating AI-generated concept imagery from implemented functionality or validated prototypes
Practical activities
  • Exploring ChatGPT Images through a sample product requirement
  • Creating an initial product-concept image
  • Reviewing the result against the intended requirement

Scenarios

Product Feature Idea to Stakeholder Concept

Customer Problem → Feature Requirement → AI Image Prompt → Concept Visual → Targeted Editing → Product Review → Refined Mockup → Stakeholder Presentation

Participants transform a proposed feature into a clear visual concept and iteratively refine it while ensuring stakeholders understand that it represents a proposed experience rather than implemented functionality.

Service Pain Point to Future-State Journey

Current Service Experience → Pain Point → Desired Interaction → AI-Generated Journey Visuals → Service-Team Review → Refined Future-State Experience

Participants create visual representations of current and proposed service experiences to support product and service-design discussions before implementation.

The catalogue can retain **DALL·E** as the mapped tool name, but for current delivery this should be taught through **ChatGPT Images**: OpenAI retired the official DALL·E GPT on **August 30, 2026**. Current ChatGPT Images supports image creation, uploaded-image editing, targeted selection edits, text in images, transparent backgrounds, and flexible aspect ratios. ([help.openai.com][1])

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.