Role-Based Programme
RB0685

DALL·E / ChatGPT Images for Product & Service Management

Visualise Concepts, User Scenarios & Product Ideas with AI

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how AI image generation can support product discovery, concept development, feature communication, and service visualisation.
  • Explore practical prompting techniques for creating product concepts, user scenarios, mockups, and stakeholder visuals.
  • Experience iterative image editing to refine product ideas without repeatedly recreating complete assets.
  • Discover approaches for communicating early-stage concepts to Product, Design, Engineering, Marketing, and business stakeholders.
  • Recognise the importance of factual accuracy, conceptual labelling, brand consistency, rights, and human product validation.

Tools covered

ChatGPT ImagesAI Image GenerationImage EditingReference ImagesConcept VisualisationProduct MockupsText-in-ImageTransparent BackgroundsAspect-Ratio Adaptation

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Innovation Managers
  • Product Experience Professionals
  • Product & Design Coordinators
  • Product / Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with customer needs, features, user journeys, or product concepts
  • Basic awareness of product presentations or creative briefs is helpful
  • No graphic-design expertise required
  • No previous AI image-generation experience required

TOC Modules

Concepts
  • Understanding generative images and their role in product and service management
  • Identifying applications across discovery, ideation, communication, and concept validation
  • Differentiating conceptual visuals from finished product designs or functioning prototypes
  • Understanding when Design and Engineering validation remains essential
Practical activities
  • Exploring the ChatGPT Images creation workflow
  • Generating a simple visual from a product idea

Scenarios

Customer Need to Product Concept Visual

Customer Need → Product Requirement → AI Image Prompt → Concept Visual → Product Review → Refinement → Stakeholder Presentation

Participants convert a customer problem into a visual product concept that supports discovery and stakeholder alignment before detailed design or development.

Feature Idea to User Experience Story

Feature Idea → User Scenario → Context & Interaction → AI Visual → Product Validation → Refined Experience Concept

Participants create a visual representation of how a proposed feature could fit into a realistic customer scenario while clearly distinguishing conceptual imagery from confirmed functionality.

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