Role-Based Programme
RB0684

DALL·E / ChatGPT Images for Marketing

Create, Edit & Scale AI-Powered Campaign Visuals

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using OpenAI's current image-generation environment for professional marketing creative production.
  • Create campaign, advertising, product, social-media, brand, and promotional visuals from structured marketing briefs.
  • Apply advanced prompting, reference images, composition, typography, targeted editing, and iterative refinement.
  • Build reusable workflows for adapting master creative across channels, audiences, products, and campaign requirements.
  • Establish responsible Marketing Brief → Generate → Edit → Review → Adapt → Publish workflows with appropriate brand and human oversight.

Tools covered

DALL·E (Legacy Catalogue Reference)ChatGPT Images 2.5Image GenerationReference ImagesMulti-Turn Image EditingImage Selection & EditingTemplatesTransparent BackgroundsAspect-Ratio ControlsText RenderingProduct & Campaign Visual Creation

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Product Marketing Professionals
  • Social Media Managers
  • Performance Marketing Professionals
  • Growth Marketing Professionals
  • Creative Marketing Professionals
  • Marketing Communications Professionals
  • Creative Operations Professionals
  • E-Commerce Marketing Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with digital advertising, social media, content, or product marketing
  • Basic awareness of target audiences and brand guidelines
  • Familiarity with generative AI prompting is helpful
  • Basic visual-design awareness is beneficial
  • No advanced graphic-design expertise required
  • No previous DALL·E or ChatGPT Images course completion required

TOC Modules

Concepts
  • Understanding the evolution from DALL·E to OpenAI's current ChatGPT Images experience
  • Understanding image generation, editing, reference-image, and conversational creative workflows
  • Identifying applications across campaigns, products, social media, advertising, and brand communication
  • Understanding AI-generated concepts versus publication-ready marketing assets
Practical activities
  • Creating a first marketing visual from a structured campaign brief
  • Comparing multiple creative interpretations of the same marketing objective
  • Mapping Marketing Need → Image Workflow → Campaign Output

Scenarios

Product Launch to Multi-Channel Visual Campaign

Product Launch Brief → Approved Product Reference → ChatGPT Images → Hero Visual → Product Lifestyle Variations → Precision Editing → Ad & Social Formats → Brand Review → Campaign Assets

Participants transform approved product information into a coordinated visual campaign while maintaining product accuracy and adapting the master creative for multiple marketing channels.

Campaign Concept to Scalable Creative Variations

Campaign Objective → Audience → Visual Concept → Reference Assets → Master Creative → Multiple Hooks / Compositions → Targeted Editing → Creative QA → Testing Candidates

Participants create a reusable campaign system that generates controlled visual variations for creative testing without losing the approved brand and campaign direction.

## Current Capability Reference

**Important catalogue update:** OpenAI retired the official **DALL·E GPT in ChatGPT on August 30, 2026**. The Course ID and catalogue tool name can remain **DALL·E** for continuity, but current training should use **ChatGPT Images** for image creation and editing.

As of September 2026, **ChatGPT Images 2.5** is OpenAI's current image experience. It improves subject preservation, natural lighting, texture quality, editing reliability across multiple turns, and generation speed. It also introduces creation aids including **Templates**, while ChatGPT Images supports creating new images, editing uploaded images, targeted selection-based editing, transparent backgrounds, and configurable aspect ratios.

OpenAI's current image-generation workflow is particularly suited to iterative marketing production because users can generate a concept, preserve important details, make precise changes, and continue refining the same creative through conversational edits.

Related programmes

Continue with programmes from the same capability area.

Take the next step

Ready to make this programme work for your team?

Customise modules, duration and business scenarios for your team.

Instructor-ledVirtualHybrid

Designed around your roles, tools and real workflows.