Role-Based Programme
RB0683

DALL·E for Marketing

Create AI Campaign Visuals, Ads & Brand Content

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational proficiency in AI image generation for marketing using DALL·E concepts and OpenAI’s current image-generation workflow.
  • Create campaign visuals, advertising concepts, social-media creatives, product storytelling assets, and branded imagery.
  • Apply structured prompting for composition, subject, environment, lighting, perspective, style, and marketing context.
  • Iteratively refine visual concepts through conversational image generation and editing.
  • Apply responsible review for brand accuracy, product representation, copyright, synthetic media, and marketing claims.

Tools covered

DALL·E 3 (Legacy)ChatGPT ImagesText-to-Image GenerationImage EditingReference-Based EditingTransparent BackgroundsIn-Image Text GenerationPrompt-Based Creative Iteration

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Social Media Professionals
  • Brand Managers
  • Product Marketing Professionals
  • Growth Marketing Professionals
  • Performance Marketing Professionals
  • Marketing Communications Professionals
  • Creative & Content Professionals
  • Advertising Professionals

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with target audiences, brand messaging, and digital channels
  • Basic ability to describe creative and visual concepts
  • Access to approved product or brand assets is helpful
  • No graphic-design or programming expertise required
  • No previous DALL·E experience required

TOC Modules

Concepts
  • Understanding generative AI image creation and its application in marketing
  • Understanding DALL·E’s role in the evolution of OpenAI image generation
  • Exploring text-to-image, iterative generation, and image-editing concepts
  • Identifying suitable marketing use cases for AI-generated imagery
Practical activities
  • Creating a first marketing visual from a text description
  • Generating several interpretations of the same campaign concept
  • Reviewing outputs against a marketing brief
  • Building Brief → Prompt → Image → Review workflow

Scenarios

Campaign Brief to Multi-Channel Visual Set

Campaign Brief → Structured Image Prompt → Hero Creative → Social Variations → Advertising Concept → Brand Review → Approved Marketing Assets

Participants transform one approved campaign brief into several coordinated visual concepts while preserving marketer control over messaging, branding, and publication.

Product Launch Creative Exploration

Product Information → Creative Direction → AI Image Generation → Lifestyle / Promotional Variations → Product Accuracy Review → Selected Campaign Direction

Participants use AI-generated imagery to rapidly explore several product-launch directions before selecting concepts for further marketing production.

## Current Capability Reference

**Important platform update:** OpenAI retired the official **DALL·E GPT in ChatGPT on August 30, 2026**. Current ChatGPT image creation and editing is provided through **ChatGPT Images**, which supports image generation, editing of uploaded images, text generation inside images, detailed modifications, and transparent backgrounds.

**DALL·E 3 is also marked deprecated in the OpenAI API.** OpenAI recommends its newer GPT Image models for current image-generation development because they provide stronger instruction following, text rendering, detailed editing, and multimodal image capabilities.

For a **2026 corporate catalogue**, this programme should therefore be positioned as a **legacy DALL·E foundation course with transition to current OpenAI image-generation workflows**, rather than as training on DALL·E as OpenAI’s primary image platform.

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