Role-Based Programme
RB0682

DALL·E / ChatGPT Images for Marketing

Create AI-Powered Campaign Visuals, Brand Content & Promotional Creatives

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how AI image generation can support campaigns, social media, product promotion, and marketing communication.
  • Explore prompting techniques for transforming campaign briefs and marketing messages into professional visual concepts.
  • Create and refine promotional, product, social, and brand-supporting imagery using conversational image workflows.
  • Recognise opportunities to adapt one creative concept into multiple marketing variations.
  • Apply brand, copyright, likeness, factual-accuracy, and human-review controls before publishing AI-generated visuals.

Tools covered

ChatGPT ImagesText-to-Image GenerationImage Upload & EditingConversational Image RefinementSelection-Based EditingText-in-Image GenerationTransparent BackgroundsAspect-Ratio Controls

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Demand Generation Professionals
  • Creative Marketing Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with campaign briefs, brand guidelines, or promotional messaging
  • Basic visual communication skills are helpful
  • No graphic-design expertise required
  • No previous AI image-generation experience required

TOC Modules

Concepts
  • Understanding generative imagery and its role in modern marketing workflows
  • Understanding text-to-image, image editing, conversational refinement, and creative iteration
  • Identifying use cases across campaigns, product promotion, social media, and brand communication
  • Recognising the role of human creative direction and marketing judgement
Practical activities
  • Exploring ChatGPT Images through a sample marketing brief
  • Generating a first campaign visual from a simple prompt

Scenarios

Campaign Brief to Social Media Creative

Campaign Brief → Audience & Message → AI Image Prompt → Campaign Visual → Targeted Editing → Brand Review → Social-Ready Asset

Participants transform an approved campaign idea into a polished visual and refine it for digital marketing while maintaining message and brand consistency.

Product Asset to Promotional Variation

Approved Product Image → AI-Assisted Editing → New Campaign Context → Benefit Messaging → Marketing Review → Promotional Creative

Participants use an approved product asset to create a new promotional treatment while preserving accurate product representation and approved marketing claims.

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