Role-Based Programme
RB0677

Midjourney for Product & Service Management

Visualise Concepts, User Scenarios & Product Experiences with AI

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability to use Midjourney for product discovery, concept visualisation, service design, and stakeholder communication.
  • Translate customer needs, product requirements, and user scenarios into structured visual concepts.
  • Apply image prompts, references, styles, and editing tools to create and refine product-oriented imagery.
  • Develop visual assets for concept reviews, feature discussions, user journeys, launch planning, and product presentations.
  • Maintain clear distinction between conceptual imagery and approved product functionality while applying brand, rights, and human-review controls.

Tools covered

Midjourney V8.2ImagineImage PromptsStyle ReferencesEdit ModelEditorMoodboardsPersonalizationInpaintingOutpaintingPan & Zoom

Who should attend

  • Product Managers
  • Product Owners
  • Technical Product Managers
  • Digital Product Managers
  • Service Managers
  • Product Operations Professionals
  • Product Analysts
  • Business Analysts
  • Innovation Managers
  • Service Design Professionals
  • Product & Design Coordinators
  • Product / Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service-management activities
  • Familiarity with customer needs, features, user journeys, or product concepts
  • Basic awareness of creative briefs or product presentations is helpful
  • No professional graphic-design expertise required
  • No previous Midjourney experience required

TOC Modules

Concepts
  • Understanding Midjourney V8.2 and its role in product concept visualisation
  • Exploring prompts, variations, image references, styles, personalization, and editing
  • Identifying appropriate product and service-management use cases
  • Differentiating concept imagery from functional prototypes and approved designs
Practical activities
  • Exploring the Midjourney creation interface
  • Generating a simple product concept from a written requirement
  • Creating and comparing multiple visual directions

Scenarios

Customer Need to Product Concept

Customer Problem → Product Requirement → Midjourney Prompt → Initial Concepts → Reference & Style Refinement → Product Review → Final Concept Board

Participants convert a customer need into multiple visual product concepts and refine the strongest direction for stakeholder evaluation.

Service Idea to Future-State Customer Experience

Current Customer Pain Point → Future Service Concept → User Scenario → Midjourney Visuals → Iterative Editing → Product Validation → Stakeholder Presentation

Participants visualise how a proposed service could change a customer experience while clearly presenting the imagery as an exploratory product concept rather than confirmed functionality.

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