Role-Based Programme
RB0676

Midjourney for Product & Service Management

Visualise Product Concepts, Journeys & Service Experiences with AI

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Midjourney can support product ideation, concept visualisation, service design, stakeholder communication, and product storytelling.
  • Explore prompt-based image creation for product concepts, customer scenarios, interfaces, environments, and service experiences.
  • Use reference images and style controls to create more consistent visual directions for product initiatives.
  • Experience AI-assisted editing for refining concepts, replacing elements, and exploring alternative product ideas.
  • Recognise the importance of feasibility validation, product accuracy, customer research, and human product judgement before using generated concepts.

Tools covered

Midjourney V8.2Edit ModelImage PromptsStyle ReferencesMoodboardsPersonalizationMidjourney Editor

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Digital Product Managers
  • Product Operations Professionals
  • Product Analysts
  • Product Innovation Professionals
  • Service Design Professionals
  • Customer Experience Managers
  • Product Marketing Managers
  • Product & Service Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of product or service management
  • Familiarity with customer needs, product concepts, features, or service journeys
  • Basic presentation and stakeholder-communication skills
  • General awareness of generative AI is helpful
  • No graphic-design expertise required
  • No previous Midjourney experience required

TOC Modules

Concepts
  • Understanding Midjourney V8.2 and its role in visual ideation and concept development
  • Identifying applications across products, services, customer journeys, environments, and stakeholder communication
  • Understanding generated concepts versus validated product requirements
  • Recognising where AI imagery supports exploration rather than proving technical feasibility
Practical activities
  • Creating a first product or service concept from a structured prompt
  • Mapping Product Need → Visual Question → Midjourney Output → Product Discussion

Scenarios

Customer Need to Product Concept Exploration

Customer Problem → Product Requirement → Midjourney Prompt → Multiple Concepts → Reference-Guided Refinement → Stakeholder Review

Participants translate a customer problem into several visual product concepts, compare alternative directions, and use the images as discussion material before formal design and feasibility validation.

Service Idea to Customer Experience Visual

Service Opportunity → Customer Context → Moodboard / Style Reference → Service Scene → Editing → Stakeholder Presentation

Participants visualise a proposed service experience in realistic customer contexts and refine the selected direction for use in product and service-planning discussions.

## Current Capability Reference

As of September 2026, **Midjourney V8.2** is the default model. It was released on July 24, 2026 and introduced improvements in aesthetics, image quality, and Personalization along with the new Edit Model.

The **V8.2 Edit Model** can modify existing images from written instructions, generate new images using up to four reference images, and support targeted editing and canvas expansion. It replaces the earlier Omni Reference, Character Reference, and Retexture workflows for V8.x.

Midjourney also currently supports **Style References, Moodboards, Personalization, Image Prompts, and the Editor**, providing useful controls for building and refining consistent product-concept directions.

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