Role-Based Programme
RB0674

Midjourney for Marketing

Create AI-Powered Campaign Visuals, Brand Concepts & Promotional Content

IMAGE REQUIRED
Duration
8 Hours
Level
Basic
Delivery
Instructor-Led
Format
Workshop

Programme Objectives

  • Build foundational capability in using Midjourney for marketing visual creation, campaign ideation, and brand-led content development.
  • Translate campaign briefs, audience insights, and product messages into structured prompts for high-quality visual output.
  • Create consistent promotional, social, product, and campaign visuals using style, composition, and reference controls.
  • Develop reusable workflows for generating, refining, and adapting marketing creatives across channels.
  • Apply brand, copyright, factual-accuracy, and human-review practices before publishing AI-generated visuals.

Tools covered

MidjourneyPrompt-Based Image GenerationStyle ReferencesImage ReferencesVariationsUpscalingAspect RatiosCharacter / Visual ConsistencyEditing WorkflowsMarketing Creative Development

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Content Marketing Professionals
  • Brand Marketing Professionals
  • Product Marketing Professionals
  • Social Media Professionals
  • Growth Marketing Professionals
  • Marketing Communications Professionals
  • Creative Marketing Professionals
  • Demand Generation Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing, campaigns, or digital content
  • Familiarity with campaign briefs, audience targeting, and brand communication
  • Basic visual communication skills are helpful
  • No graphic-design expertise required
  • No previous Midjourney experience required

TOC Modules

Concepts
  • Understanding Midjourney and its role in modern marketing-content creation
  • Understanding prompt-based image generation and creative ideation workflows
  • Identifying use cases across campaigns, product promotion, branding, and social media
  • Recognising where human creative judgement and brand approval remain essential
Practical activities
  • Exploring Midjourney through sample marketing prompts
  • Generating first-round campaign visuals from a simple brief
  • Reviewing output quality, clarity, and relevance

Scenarios

Campaign Brief to Social Media Visual Set

Campaign Brief → Audience & Message → Midjourney Prompt → Creative Variations → Marketing Review → Final Social Visuals

Participants convert an approved campaign brief into a set of promotional visual concepts suitable for social and digital marketing use.

Product Message to Promotional Campaign Creative

Approved Product Message → Visual Direction → Midjourney Generation → Brand-Led Refinement → Review → Promotional Asset

Participants transform a product or service value proposition into a polished promotional creative while maintaining accurate representation and brand consistency.

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