Role-Based Programme
RB0673

Midjourney for Marketing

Create Campaign Visuals, Brand Assets & AI-Powered Creative Content

IMAGE REQUIRED
Duration
4 Hours
Level
Awareness
Delivery
Instructor-Led
Format
Awareness Session

Programme Objectives

  • Understand how Midjourney can support marketing campaigns, brand storytelling, product promotion, and social-media content.
  • Explore prompt engineering, image references, styles, moodboards, and visual-generation workflows.
  • Experience creating and refining campaign visuals for different audiences and marketing channels.
  • Discover how AI-generated imagery can accelerate concept development and creative experimentation.
  • Recognise the importance of brand consistency, rights, factual accuracy, and human creative review.

Tools covered

Midjourney V8.2ImagineImage PromptsStyle ReferencesMoodboardsPersonalizationEdit ModelInpaintingOutpaintingPan & Zoom

Who should attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Brand Managers
  • Content Marketing Professionals
  • Product Marketing Professionals
  • Social Media Professionals
  • Marketing Communications Professionals
  • Growth Marketing Professionals
  • Advertising Professionals
  • Creative Marketing Professionals
  • Marketing Team Leads

Prerequisites & Participant Readiness

  • Basic understanding of marketing and campaign communication
  • Familiarity with brand guidelines, digital content, or creative briefs is helpful
  • Basic computer and presentation skills
  • No professional graphic-design expertise required
  • No previous Midjourney experience required

TOC Modules

Concepts
  • Understanding generative imagery and its role in modern marketing
  • Exploring prompts, variations, references, styles, and image editing
  • Identifying applications across campaigns, social media, product marketing, and branding
  • Understanding AI imagery as creative support rather than a replacement for marketing strategy
Practical activities
  • Exploring the Midjourney creation environment
  • Creating a simple campaign visual from a marketing brief

Scenarios

Campaign Brief to Multi-Channel Visuals

Campaign Objective → Target Audience → Midjourney Prompt → Hero Visual → Style Refinement → Social / Promotional Variations → Brand Review

Participants transform a marketing brief into a coordinated set of visual assets for different campaign touchpoints.

Product Promotion to Branded Creative

Product Information → Customer Benefit → Reference Images → Midjourney Generation → Targeted Editing → Marketing Review → Campaign Asset

Participants create a polished product-marketing visual using approved product information and reference imagery while maintaining brand consistency.

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Instructor-ledVirtualHybrid

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