Role-Based Programme
RB0672

Adobe Firefly for Product & Service Management

Visualise Concepts, Prototype Experiences & Communicate Product Ideas with AI

IMAGE REQUIRED
Duration
16 Hours
Level
Intermediate
Delivery
Instructor-Led
Format
Capability Training

Programme Objectives

  • Develop functional proficiency in using Adobe Firefly and Creative Cloud AI workflows for product and service ideation, visualisation, validation, and communication.
  • Translate customer problems, requirements, journeys, features, and service concepts into clear visual representations and prototypes.
  • Build collaborative moodboards, storyboards, concept alternatives, product visuals, and experience narratives using Firefly Boards.
  • Apply generative image, video, editing, reference, and Creative Cloud workflows to accelerate product communication and iteration.
  • Build reusable Need → Explore → Visualise → Review → Refine → Communicate workflows while maintaining human product judgement and governance.

Tools covered

Adobe FireflyFirefly BoardsText to ImageText to VideoImage to VideoGenerative FillGenerative ExpandStyle & Composition ReferencesText to VectorAdobe PhotoshopAdobe ExpressAdobe Stock

Who should attend

  • Product Managers
  • Product Owners
  • Service Managers
  • Digital Product Managers
  • Product Operations Professionals
  • Product Analysts
  • Product Innovation Professionals
  • Service Design Professionals
  • Customer Experience Managers
  • Product Strategy Professionals
  • Product Marketing Managers
  • Product & Service Team Leads
  • Innovation Managers

Prerequisites & Participant Readiness

  • Basic understanding of product or service management
  • Familiarity with customer needs, requirements, journeys, features, or service processes
  • Basic presentation and stakeholder-communication skills
  • Familiarity with product documentation or design concepts is helpful
  • General awareness of generative AI is beneficial
  • No professional graphic-design expertise required
  • No previous Adobe Firefly course completion required

TOC Modules

Concepts
  • Understanding Adobe Firefly as a generative creative environment for images, video, audio, and vectors
  • Identifying applications across discovery, ideation, product design, service design, launch, and adoption
  • Understanding generated concepts versus validated requirements and production designs
  • Understanding the relationship between Firefly, Photoshop, Express, Stock, and Creative Cloud workflows
Practical activities
  • Creating initial product and service concepts from structured requirements
  • Comparing alternative visual interpretations of the same business need
  • Mapping Product Lifecycle Stage → Firefly Capability → Product Output

Scenarios

Customer Problem to Product Concept & Stakeholder Decision

Customer Problem → Product Requirements → Firefly Boards → References & Moodboard → Multiple Product Concepts → Generative Refinement → Comparative Review → Stakeholder Feedback → Selected Direction

Participants transform a customer problem into multiple visual product concepts, collaboratively evaluate them, and develop a selected direction for further design and technical validation.

Service Improvement Idea to Experience Storyboard

Service Pain Point → Customer Journey → Firefly Boards → Scene Concepts → Image Generation → Image-to-Video → Team Review → Refined Service Experience → Presentation Asset

Participants visualise a proposed service improvement as a coherent customer-experience story, enabling stakeholders to understand and discuss the concept before formal implementation.

## Current Capability Reference

Adobe Firefly currently supports creative AI workflows spanning **image, video, audio, and vector generation**, including **Text to Image, Generative Fill, Generative Expand, Text to Video, Image to Video, and Text to Vector**.

**Firefly Boards** is Adobe's current collaborative generative-first workspace for developing **moodboards, storyboards, vision boards, pitch materials, and visual concepts**. Teams can combine imported assets, Adobe Stock content, generated images and video, style/composition references, and partner AI models on one infinite canvas.

Boards currently supports shared editing, commenting, pinned feedback, permissions, and collaborative review, and selected concepts can move into applications such as **Photoshop and Adobe Express** for further refinement.

Adobe Firefly also uses **Content Credentials** to support transparency around how content was created and to recognise generative-AI usage and training preferences.

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